Comments on: A free and open market in credibility http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/ ... at the intersection of media, technology, business and the web Tue, 07 Oct 2008 10:27:53 +0000 http://wordpress.org/?v=2.6.2 By: Mathew http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-277057 Mathew Mon, 25 Jun 2007 15:34:42 +0000 http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-277057 Thanks, Frank. There's no question that blurring the line between editorial and advertising is something that has been going on since print was invented. What I find interesting (and different) about the phenomenon when it comes to blogs is that it is a personal brand or credibility that is at stake, rather than one that adheres to an institution or media outlet. Thanks, Frank. There’s no question that blurring the line between editorial and advertising is something that has been going on since print was invented.

What I find interesting (and different) about the phenomenon when it comes to blogs is that it is a personal brand or credibility that is at stake, rather than one that adheres to an institution or media outlet.

]]> By: Frank Shaw http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-277017 Frank Shaw Mon, 25 Jun 2007 13:57:17 +0000 http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-277017 Thoughtful post. You are absolutely right about trust being the central issue; but I still struggle in this case to see any transparency or trust challenges. Saw this article in the NYT today about a slightly similar issue in the magazine world: http://www.nytimes.com/2007/06/25/business/media/25wine.html Here is the relevant piece: But Wine Spectator — which describes one South African cabernet in the current issue as having notes of “grilled beef, charcoal, hot tar and truffle” — had to be won over. “At first they said, ‘It’s not for sale,’ ” Mr. Halme said. “They thought it might compromise editorial or clutter the page.” But a statement from Dentsu boasts that the ads “look as if they are integrated into editorial.” “It’s interesting that they’re bragging about having pulled a fast one,” said Roy Peter Clark, vice president of the Poynter Institute, a journalism school. “Instead of being transparent about the separation between editorial and advertising content, there is an attempt to blur distinctions.” Food (or wine) for thought? Thoughtful post. You are absolutely right about trust being the central issue; but I still struggle in this case to see any transparency or trust challenges. Saw this article in the NYT today about a slightly similar issue in the magazine world:
http://www.nytimes.com/2007/06/25/business/media/25wine.html

Here is the relevant piece:
But Wine Spectator — which describes one South African cabernet in the current issue as having notes of “grilled beef, charcoal, hot tar and truffle” — had to be won over. “At first they said, ‘It’s not for sale,’ ” Mr. Halme said. “They thought it might compromise editorial or clutter the page.”

But a statement from Dentsu boasts that the ads “look as if they are integrated into editorial.”

“It’s interesting that they’re bragging about having pulled a fast one,” said Roy Peter Clark, vice president of the Poynter Institute, a journalism school. “Instead of being transparent about the separation between editorial and advertising content, there is an attempt to blur distinctions.”

Food (or wine) for thought?

]]> By: Rob Hyndman http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-276685 Rob Hyndman Sun, 24 Jun 2007 22:43:57 +0000 http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-276685 Wish I could figure out how to describe my ideas as well as you do - mebbe I'd be an A lister too ;) Wish I could figure out how to describe my ideas as well as you do - mebbe I’d be an A lister too ;)

]]> By: Adrian Monck http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-276591 Adrian Monck Sun, 24 Jun 2007 19:59:01 +0000 http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-276591 The newness of the medium isn't the issue, it's the oldness of the practice. The newness of the medium isn’t the issue, it’s the oldness of the practice.

]]> By: Rex Hammock http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-276586 Rex Hammock Sun, 24 Jun 2007 19:54:42 +0000 http://www.mathewingram.com/work/2007/06/24/a-free-and-open-market-in-credibility/#comment-276586 I like Rob's suggestion. There is a sense that this is a time where we're moving through the negotiation of what is and isn't ethical or appropriate. I wasn't around to witness the birth of radio or TV broadcasting, but I am sure those who were can tell us about TV news people who also presented the ads -- that's typical still in local "soft news" programming. I like Rob’s suggestion. There is a sense that this is a time where we’re moving through the negotiation of what is and isn’t ethical or appropriate. I wasn’t around to witness the birth of radio or TV broadcasting, but I am sure those who were can tell us about TV news people who also presented the ads — that’s typical still in local “soft news” programming.

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