“Television broadcasters face â€œsevere pressureâ€ as advertisers abandon traditional media in favour of the internet, Sir Martin Sorrell, head of WPP, the worldâ€™s second-biggest advertising company, told The Times.
The chief executive said that the quickening pace at which advertisers are switching their budgets to online has created a â€œfundamental shiftâ€ in advertising that would change irreversibly the way in which broadcasters
such as ITV and Channel 4 make money.
Sir Martin said: â€œTelevision is under severe pressure at the moment from the internet. There has been a fundamental shift and the pace will quicken, but predictions of a depression in traditional media have gone too far. Television advertising is not going to disappear. It still has pulling power, but the balance will switch.â€
This is an issue that is going to become more and more important as Joost and Babelgum and other peer-to-peer video apps become widespread. One thing Steve doesn’t mention is that many ISPs also have ridiculously tiny upload speeds, and this is just as much of a threat to peer-to-peer apps. It’s no good to have a big fat download pipe if the upload is a tiny drinking straw.
Of course, if you live in an area where Verizon’s FiOS is available, you can get 30 megabits download (no details on uploads or whether they use bandwidth throttling). As Cynthia Brumfield notes at IPDemocracy, there’s no such thing as too much bandwidth.
May 30 – 11:30 a.m. to noon
May 31, 11:30 a.m. to noon
Congratulations to all. And thanks to all those who didn’t get chosen too — we had a great response and some really excellent applicants.