Comments on: Advertising head says TV will suffer http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/ ... at the intersection of media, technology, business and the web Sat, 29 Dec 2012 15:04:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: free satellite http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/comment-page-1/#comment-375255 free satellite Tue, 20 Jan 2009 22:37:20 +0000 http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/#comment-375255 Hello, for a long time I read your blog, thanks for that that write interesting and
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]]> By: free satellite http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/comment-page-1/#comment-345249 free satellite Tue, 20 Jan 2009 16:37:20 +0000 http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/#comment-345249 Hello, for a long time I read your blog, thanks for that that write interesting and
useful posts.I consider that blogers it is possible to name many journalists.

Good luck

]]> By: Leigh http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/comment-page-1/#comment-264981 Leigh Tue, 29 May 2007 18:01:21 +0000 http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/#comment-264981 Hum…..TV is morphing into something else. The amount of people i know that now buy or download entire serials has increased 10 fold in the past 6 months.

People are still looking at the small picture if you ask me. There are many pressures driving change including the lack of personal time, the blurring of work/home, consumer control.

The TV box might not be going away, and entertaining programming might not be going away, but digital is changing the landscape in a far greater way than people are yet prepared to acknowledge.

IMO TV as we know IS going away. Now which way becomes the interesting question.

]]> By: Alex Beamish http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/comment-page-1/#comment-264969 Alex Beamish Tue, 29 May 2007 17:24:04 +0000 http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/#comment-264969 I think Sir Martin may be overplaying it a bit by talking about ‘severe pressure’; there will be a shift in the market, but that’s it. Surely radio stations experienced a hit when TV advertising started up, but people still advertise on radio now.

Internet advertising is just another medium, and television isn’t going away any time soon.

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