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	<title>Comments on: Could Facebook eat Yahoo&#8217;s lunch&#63;</title>
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	<link>http://www.mathewingram.com/work/2007/05/24/could-facebook-eat-yahoos-lunch/</link>
	<description>... at the intersection of media, technology, business and the web</description>
	<pubDate>Thu, 21 Aug 2008 20:54:29 +0000</pubDate>
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		<title>By: Mathew</title>
		<link>http://www.mathewingram.com/work/2007/05/24/could-facebook-eat-yahoos-lunch/#comment-263294</link>
		<dc:creator>Mathew</dc:creator>
		<pubDate>Fri, 25 May 2007 16:27:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/05/24/could-facebook-eat-yahoos-lunch/#comment-263294</guid>
		<description>Good question, Eric.  That will be interesting to watch.  And I also wonder what effect it will have on companies that essentially tie all (or most) of their growth and revenue to being a widget inside Facebook.  Will they regret it?</description>
		<content:encoded><![CDATA[<p>Good question, Eric.  That will be interesting to watch.  And I also wonder what effect it will have on companies that essentially tie all (or most) of their growth and revenue to being a widget inside Facebook.  Will they regret it?</p>
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		<title>By: Eric Berlin</title>
		<link>http://www.mathewingram.com/work/2007/05/24/could-facebook-eat-yahoos-lunch/#comment-263269</link>
		<dc:creator>Eric Berlin</dc:creator>
		<pubDate>Fri, 25 May 2007 14:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/05/24/could-facebook-eat-yahoos-lunch/#comment-263269</guid>
		<description>I'm very curious to see how companies who utilize The Platform will leverage their access to Facebook to actually get in the face of Facebook users to get them using their services. 

In other words, just because you're on MySpace, it doesn't mean that you're checking out featured comedians on the MySpace Comedy page. The social networking experience tends to run through the profile (you login to your profile, and then click on your friends' profiles, cute guys/girls that you want to check out, etc.). 

So I'm wondering if access to The Platform means that you get in-house advertising on Facebook? In other words -- how will these companies make the leap into Facebook profiles?</description>
		<content:encoded><![CDATA[<p>I&#8217;m very curious to see how companies who utilize The Platform will leverage their access to Facebook to actually get in the face of Facebook users to get them using their services. </p>
<p>In other words, just because you&#8217;re on MySpace, it doesn&#8217;t mean that you&#8217;re checking out featured comedians on the MySpace Comedy page. The social networking experience tends to run through the profile (you login to your profile, and then click on your friends&#8217; profiles, cute guys/girls that you want to check out, etc.). </p>
<p>So I&#8217;m wondering if access to The Platform means that you get in-house advertising on Facebook? In other words &#8212; how will these companies make the leap into Facebook profiles?</p>
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