http://www.mathewingram.com/work/2007/05/17/applegate-much-ado-about-nothing/ ... at the intersection of media, technology, business and the web Fri, 19 Mar 2010 00:39:41 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.mathewingram.com/work/2007/05/17/applegate-much-ado-about-nothing/comment-page-1/#comment-260275 Lemuel Jopio Fri, 18 May 2007 09:01:24 +0000 http://www.mathewingram.com/work/2007/05/17/applegate-much-ado-about-nothing/#comment-260275 Apple is a textbook example of "Branding" and "Hype". If it wasn't for their momentum building iPod, the company would still be a niche brand with their overpriced MAC's. Apple is a textbook example of “Branding” and “Hype”. If it wasn’t for their momentum building iPod, the company would still be a niche brand with their overpriced MAC’s.

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