Techmeme cleans up your language

Has anyone else noticed that all of the headlines in the Techmeme blog swarm about Mike Arrington’s great April Fool’s Day post (which I wrote about — along with some other recent pranks — here) have been edited to insert asterisks in the name FuckedCompany? I didn’t really notice until late yesterday, and then realized that it wasn’t just the main headline with Mike’s post, but every subsequent link as well.

What’s up with that, Gabe? Surely we are all adults, and can tolerate the use of that great old Anglo-Saxon word, no? Unless Techmeme.com has a large readership among the kindergarten set that I don’t know about. After all, it’s not as though everyone doesn’t know what those two asterisks stand for. Or is there some other Google-search related reason — do headlines with expletives get marked differently by the algorithm?

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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