Give it away, make it up on volume

by Mathew on April 30, 2007

The band Crimea is going to give away downloads of its entire self-financed new album, and hopes to make money on touring, merchandising and licensing deals.
clipped from music.guardian.co.uk
An acclaimed indie band will next month leap into the unknown by becoming the first established act to give away an entire album for nothing in a move which could spark a music industry revolution.
Convinced that changes in the industry and the spread of digital piracy have made it ever more difficult to make money from selling records, the Crimea plan to turn the economics on their head by giving away downloads of their self-financed second album, Secrets of the Witching Hour.

By giving away the album in its entirety on May 13, the band hope to widen their fanbase and ultimately make more money from touring, merchandising and licensing deals than they would from sales of the album.
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