“The foundation is the traditional :30 spot, which we believe is far from dead, served on a mid-roll basis,” said David Clark, Joost’s EVP of global advertising. “We’re inspired by others who seem to be able to make this work, like ABC for example.”
The invasive interrupting mid roll spot is dead and TIVO has completely destroyed the traditional ad break model and consumers what choice in the online world .
Companies like The Egg Network and Brightcove offer innovative non intrusive invite to view banners at the bottom of the screen that transform into a 30 second video takeover ad .
I agree, Matt -- I think the way Brightcove does it is much better than a mid-roll, but it will be interesting to see what the reaction is from Joost users.
And Mike, I share your thoughts about the content, but I haven't had any issues with freezing or geo-fencing so far.
The regional restreictions imposed on Joost are imposed by the content owners and users in North America don't see much geo lock out with the content from Viacom or National Geographic for example but European users do notice this content being restricted .
Joost released 9.4 in the last few days and the jumpy video problems seems to be less of an issue. Hopefully with 9.5 most of those problems will be fixed .
I'm a blogger and communities editor at The Globe and Mail in Toronto, and this is where I write about online media and other things I come across on the Web. Feel free to leave a comment or use the contact form to send me an email.
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