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	<title>Comments on: BitTorrent service is built to fail</title>
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	<link>http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/</link>
	<description>... at the intersection of media, technology, business and the web</description>
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		<title>By: Finite</title>
		<link>http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/comment-page-1/#comment-232687</link>
		<dc:creator>Finite</dc:creator>
		<pubDate>Thu, 01 Mar 2007 02:02:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/#comment-232687</guid>
		<description>As to the files all being different with DRM applied... the DRM must be being applied post-download client-side for the BitTorrent techmology to work, right? (!)

Interestingly, the iTunes store does (or did at the time of PyMusique) this too, even though they don&#039;t use P2P.</description>
		<content:encoded><![CDATA[<p>As to the files all being different with DRM applied&#8230; the DRM must be being applied post-download client-side for the BitTorrent techmology to work, right? (!)</p>
<p>Interestingly, the iTunes store does (or did at the time of PyMusique) this too, even though they don&#8217;t use P2P.</p>
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		<title>By: Rob Hyndman</title>
		<link>http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/comment-page-1/#comment-232015</link>
		<dc:creator>Rob Hyndman</dc:creator>
		<pubDate>Tue, 27 Feb 2007 11:35:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/#comment-232015</guid>
		<description>Now *that&#039;s* a buried lead ...</description>
		<content:encoded><![CDATA[<p>Now *that&#8217;s* a buried lead &#8230;</p>
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		<title>By: pwb</title>
		<link>http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/comment-page-1/#comment-231957</link>
		<dc:creator>pwb</dc:creator>
		<pubDate>Tue, 27 Feb 2007 08:31:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/#comment-231957</guid>
		<description>DRM isn&#039;t as big a deal for a pay-per-view service. You watch it once...you&#039;re done.</description>
		<content:encoded><![CDATA[<p>DRM isn&#8217;t as big a deal for a pay-per-view service. You watch it once&#8230;you&#8217;re done.</p>
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		<title>By: Mathew</title>
		<link>http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/comment-page-1/#comment-231788</link>
		<dc:creator>Mathew</dc:creator>
		<pubDate>Mon, 26 Feb 2007 21:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/#comment-231788</guid>
		<description>Thanks for the comment, Allen.  

I think what Bram meant by &quot;user interface&quot; (although I obviously can&#039;t say for sure) is just the overall appeal -- or lack of appeal -- that such a service with DRM is likely to have for users, as opposed to the technical UI design.

I would agree with your central point though. In effect, DRM is trying to change the way that people have thought about content for decades, and that is darn near impossible -- or at the very least pretty stupid.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Allen.  </p>
<p>I think what Bram meant by &#8220;user interface&#8221; (although I obviously can&#8217;t say for sure) is just the overall appeal &#8212; or lack of appeal &#8212; that such a service with DRM is likely to have for users, as opposed to the technical UI design.</p>
<p>I would agree with your central point though. In effect, DRM is trying to change the way that people have thought about content for decades, and that is darn near impossible &#8212; or at the very least pretty stupid.</p>
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		<title>By: Allen</title>
		<link>http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/comment-page-1/#comment-231778</link>
		<dc:creator>Allen</dc:creator>
		<pubDate>Mon, 26 Feb 2007 21:11:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/02/25/bittorrent-service-is-built-to-fail/#comment-231778</guid>
		<description>&quot;&#039;We are not happy with the user interface implications&#039; of digital rights management.&quot;

I think that Cohen&#039;s phrasing of it as &quot;user interface implications&quot; trivializes the real problem. It sounds like marketing spin, suggesting that the problem could be fixed with a lil&#039; spit n polish to pretty-up the user interface.

That&#039;s wrong: the &quot;implications&quot; of BT&#039;s DRM&#039;d system run very deep. People hate these systems not because the UI is a little ugly--otherwise no one would have put up with years of hideous open-source BT clients--but because we feel these restrictions emotionally: What do you mean I don&#039;t *own* it? Why can&#039;t I share it with friends? Why can&#039;t I move it to my Mac and then to my iPod?  

Those aren&#039;t just some missing features, those are the basic personal and social behaviors and expectations around buying and using media products.</description>
		<content:encoded><![CDATA[<p>&#8220;&#8216;We are not happy with the user interface implications&#8217; of digital rights management.&#8221;</p>
<p>I think that Cohen&#8217;s phrasing of it as &#8220;user interface implications&#8221; trivializes the real problem. It sounds like marketing spin, suggesting that the problem could be fixed with a lil&#8217; spit n polish to pretty-up the user interface.</p>
<p>That&#8217;s wrong: the &#8220;implications&#8221; of BT&#8217;s DRM&#8217;d system run very deep. People hate these systems not because the UI is a little ugly&#8211;otherwise no one would have put up with years of hideous open-source BT clients&#8211;but because we feel these restrictions emotionally: What do you mean I don&#8217;t *own* it? Why can&#8217;t I share it with friends? Why can&#8217;t I move it to my Mac and then to my iPod?  </p>
<p>Those aren&#8217;t just some missing features, those are the basic personal and social behaviors and expectations around buying and using media products.</p>
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