Comments on: Microsoft Vista launch is cold as ice http://www.mathewingram.com/work/2007/01/30/microsoft-vista-launch-is-cold-as-ice/ ... at the intersection of media, technology, business and the web Sun, 21 Mar 2010 11:29:18 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Dominic Jones http://www.mathewingram.com/work/2007/01/30/microsoft-vista-launch-is-cold-as-ice/comment-page-1/#comment-218197 Dominic Jones Wed, 31 Jan 2007 11:59:48 +0000 http://www.mathewingram.com/work/2007/01/30/microsoft-vista-launch-is-cold-as-ice/#comment-218197 Half a billion bucks! Do they really need to spend that kind of money on something almost everyone who buys a new PC is going to use anyway? And ice. It melts. Just a puddle in the end. Maybe this climate change meme from the Globe is softening me up, but I'm finding that Microsoft's marketing spend is not sitting well with me. Then I think of the Gates foundation and the LA Times series on how the foundation invests its money. It makes me wonder... I'm obviously in the minority here because the WSJ just released the results of their corporate reputation survey and Microsoft beat out J&J for the top spot. They say "Bill Gates's personal philanthropy boosted the public's opinion of the tech giant." Half a billion bucks! Do they really need to spend that kind of money on something almost everyone who buys a new PC is going to use anyway? And ice. It melts. Just a puddle in the end.

Maybe this climate change meme from the Globe is softening me up, but I’m finding that Microsoft’s marketing spend is not sitting well with me. Then I think of the Gates foundation and the LA Times series on how the foundation invests its money. It makes me wonder…

I’m obviously in the minority here because the WSJ just released the results of their corporate reputation survey and Microsoft beat out J&J for the top spot. They say “Bill Gates’s personal philanthropy boosted the public’s opinion of the tech giant.”

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