Comments on: A call goes out: Pay the Tubers! http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Stephen Glauser http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/comment-page-1/#comment-217212 Stephen Glauser Mon, 29 Jan 2007 07:48:56 +0000 http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/#comment-217212 While I'm glad that YouTube has thusfar not been paying for content, it was pretty much an inevitable move. In order to get more users, they needed to keep with the current crop of competitors (Revver, etc.) However, how can they justify paying out nickels and dimes to thousands of users over months at a time. While it's a nice gesture, unless you've got a massively popular video oo two, you're not going to make any money. While I’m glad that YouTube has thusfar not been paying for content, it was pretty much an inevitable move. In order to get more users, they needed to keep with the current crop of competitors (Revver, etc.)

However, how can they justify paying out nickels and dimes to thousands of users over months at a time. While it’s a nice gesture, unless you’ve got a massively popular video oo two, you’re not going to make any money.

]]> By: Leigh http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/comment-page-1/#comment-217027 Leigh Sun, 28 Jan 2007 18:27:19 +0000 http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/#comment-217027 hum...if i were in the ad game, i wouldn't be recommending to my clients that they go with a 3 second ad roll at the front of YouTube user generated content. Firstly, three seconds isn't exactly brand building territory. Secondly, from an awareness standpoint, I am not sure I would want to associate my brand with something that's essentially annonying and slowing down the viewer from seeing what they really came to see in the first place. And as far as it working on iFilm...i'm sorry iFilm? Whose iFilm?!? :) hum…if i were in the ad game, i wouldn’t be recommending to my clients that they go with a 3 second ad roll at the front of YouTube user generated content. Firstly, three seconds isn’t exactly brand building territory. Secondly, from an awareness standpoint, I am not sure I would want to associate my brand with something that’s essentially annonying and slowing down the viewer from seeing what they really came to see in the first place. And as far as it working on iFilm…i’m sorry iFilm? Whose iFilm?!? :)

]]> By: Mathew Ingram http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/comment-page-1/#comment-217012 Mathew Ingram Sun, 28 Jan 2007 15:54:14 +0000 http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/#comment-217012 Thanks, Howard :-) Thanks, Howard :-)

]]> By: howard Lindzon http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/comment-page-1/#comment-216972 howard Lindzon Sun, 28 Jan 2007 14:02:03 +0000 http://www.mathewingram.com/work/2007/01/27/a-call-goes-out-pay-the-tubers/#comment-216972 Go matthew :) . Scott needs to read this and stop his whining. Go matthew :) . Scott needs to read this and stop his whining.

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