Comments on: Digg — worthless, or just misunderstood? http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/ ... at the intersection of media, technology, business and the web Sun, 12 Oct 2008 05:22:39 +0000 http://wordpress.org/?v=2.6.2 By: Is Digg Just Misunderstood http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-101582 Is Digg Just Misunderstood Tue, 12 Dec 2006 20:18:19 +0000 http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-101582 <!--%kramer-ref-pre%-->[...] Maybe it's just meant to be "Digg-bait" (as Nick Denton at Valleywag likes to call it), but Jason Clarke of Download Squad has a long post up about Digg and how it is destined for failure. As Jason mentions in the post, Download Squad is part of AOL, which owns the revamped Netscape - a site that was essentially modeled on Digg - so perhaps it's an elaborate corporate hit-job. I thought Download Squad was all about cool software, but maybe I was wrong. In any case, Jason's criticisms are not really all that new. As far as I can tell, his two main points are: 1) Digg's audience is full of mouth-breathers and low-foreheads who just pile on and flame each other, and digg down things they don't agree with. And 2) Digg's traffic, a kind of "flash crowd" that can shut down even the most robust hosting service in a matter of minutes, consists of window-shoppers who come quickly and leave quickly, and if they sign up for something they never actually use it. Jason says that the Digg community is "rotting from the inside out," and that "the sheer level of superiority, sarcasm, and general negativity is overwhelming." As with many other critics of the Digg model, or social media in general - including Nick Carr and Andrew Keen, as well as newcomers Andy Rutledge, who I've written about here, and Lee Gomes of the Wall Street Journal, who I've written about here - the argument is that the wisdom of crowds doesn't exist. The problem with the whole concept of taking advantage of the "wisdom of crowds" is that crowds have no wisdom. Microsoft Windows is an example of an operating system written using the wisdom of crowds… and don't get me started on the majority of large open-source efforts.As a commenter rightly points out, the Windows crack is a gigantic red herring. Any problems at Microsoft have little or nothing to do with the wisdom of crowds, and everything to do with corporate hierarchy and centralized decision-making. If anything, they could use a little more Digging. And as for the traffic problems, it's true that Diggers flood in and then disappear, leading some to wonder how much value they actually bring with them. But couldn't we say that about Web traffic from plenty of other sources too, like TechCrunch for example? In conclusion, Jason says: Social media sites are an unproven phenomenon… I predict that in the near future sites will start to attempt to block digg as a referrer, since getting a link from digg will simply cost them money. And over time I believe users will tire of the constant negativity that characterizes digg… unless digg can find a way to clean up their collective act. Does Digg have flaws? Sure it does. And so do plenty of other social media sites. But I think Jason (for whatever reason) is being way too negative. What do you think? Comments Tag: Digg, Social Media Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark WebProNews: View All Articles by Mathew Ingram Receive Our Daily Email of Breaking eBusiness News About the Author: Mathew Ingram [note only one "t" in Mathew] is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at www.mathewingram.com/work and www.mathewingram.com/media. WebProNews RSS Feed More Blog Talk Articles Contact WebProNews [...]<!--%kramer-ref-post%--> [...] Maybe it’s just meant to be “Digg-bait” (as Nick Denton at Valleywag likes to call it), but Jason Clarke of Download Squad has a long post up about Digg and how it is destined for failure. As Jason mentions in the post, Download Squad is part of AOL, which owns the revamped Netscape - a site that was essentially modeled on Digg - so perhaps it’s an elaborate corporate hit-job. I thought Download Squad was all about cool software, but maybe I was wrong. In any case, Jason’s criticisms are not really all that new. As far as I can tell, his two main points are: 1) Digg’s audience is full of mouth-breathers and low-foreheads who just pile on and flame each other, and digg down things they don’t agree with. And 2) Digg’s traffic, a kind of “flash crowd” that can shut down even the most robust hosting service in a matter of minutes, consists of window-shoppers who come quickly and leave quickly, and if they sign up for something they never actually use it. Jason says that the Digg community is “rotting from the inside out,” and that “the sheer level of superiority, sarcasm, and general negativity is overwhelming.” As with many other critics of the Digg model, or social media in general - including Nick Carr and Andrew Keen, as well as newcomers Andy Rutledge, who I’ve written about here, and Lee Gomes of the Wall Street Journal, who I’ve written about here - the argument is that the wisdom of crowds doesn’t exist. The problem with the whole concept of taking advantage of the “wisdom of crowds” is that crowds have no wisdom. Microsoft Windows is an example of an operating system written using the wisdom of crowds… and don’t get me started on the majority of large open-source efforts.As a commenter rightly points out, the Windows crack is a gigantic red herring. Any problems at Microsoft have little or nothing to do with the wisdom of crowds, and everything to do with corporate hierarchy and centralized decision-making. If anything, they could use a little more Digging. And as for the traffic problems, it’s true that Diggers flood in and then disappear, leading some to wonder how much value they actually bring with them. But couldn’t we say that about Web traffic from plenty of other sources too, like TechCrunch for example? In conclusion, Jason says: Social media sites are an unproven phenomenon… I predict that in the near future sites will start to attempt to block digg as a referrer, since getting a link from digg will simply cost them money. And over time I believe users will tire of the constant negativity that characterizes digg… unless digg can find a way to clean up their collective act. Does Digg have flaws? Sure it does. And so do plenty of other social media sites. But I think Jason (for whatever reason) is being way too negative. What do you think? Comments Tag: Digg, Social Media Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark WebProNews: View All Articles by Mathew Ingram Receive Our Daily Email of Breaking eBusiness News About the Author: Mathew Ingram [note only one "t" in Mathew] is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at http://www.mathewingram.com/work and http://www.mathewingram.com/media. WebProNews RSS Feed More Blog Talk Articles Contact WebProNews [...]

]]> By: Guy’s back — and he needs YOUR help! « Marketing Nirvana — by Mario Sundar http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-101540 Guy’s back — and he needs YOUR help! « Marketing Nirvana — by Mario Sundar Tue, 12 Dec 2006 17:51:53 +0000 http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-101540 <!--%kramer-ref-pre%-->[...] Close on the heels of Matthew Ingram’s recent post questioning the “Wisdom of Crowds“, Guy decides to put that very wisdom (in question) to action, by summoning the collective minds of today’s marketers in helping him craft the table of contents for his new book. [...]<!--%kramer-ref-post%--> [...] Close on the heels of Matthew Ingram’s recent post questioning the “Wisdom of Crowds“, Guy decides to put that very wisdom (in question) to action, by summoning the collective minds of today’s marketers in helping him craft the table of contents for his new book. [...]

]]> By: Eric Berlin http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-99456 Eric Berlin Tue, 12 Dec 2006 02:14:37 +0000 http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-99456 Digg has its issues and challenges, but from what I can see Mr. Clarke is poking around in the wrong places. I personally don't care for the tone with digg comments some of the time, but does that mean that Digg doesn't have value or is rotting from the inside? Hardly. I can happily enjoy digg's content without bothering with the comments if I like, or use its best-of-breed tools to help filter out the din. And the notion that sites will block digg as a referrer is ridiculous. Some traffic is better than others, but traffic is still traffic -- everybody loves it. In my view digg's (and all social news sites') biggest challenge is the value of diggs/votes themselves. Should all votes be equal, how do you encourage participation while discouraging gaming, etc. Digg has its issues and challenges, but from what I can see Mr. Clarke is poking around in the wrong places.

I personally don’t care for the tone with digg comments some of the time, but does that mean that Digg doesn’t have value or is rotting from the inside? Hardly. I can happily enjoy digg’s content without bothering with the comments if I like, or use its best-of-breed tools to help filter out the din. And the notion that sites will block digg as a referrer is ridiculous. Some traffic is better than others, but traffic is still traffic — everybody loves it.

In my view digg’s (and all social news sites’) biggest challenge is the value of diggs/votes themselves. Should all votes be equal, how do you encourage participation while discouraging gaming, etc.

]]> By: Mathew Ingram http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-99373 Mathew Ingram Tue, 12 Dec 2006 01:09:43 +0000 http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-99373 Thanks for that, Engtech. Thanks for that, Engtech.

]]> By: engtech http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-99314 engtech Mon, 11 Dec 2006 23:10:11 +0000 http://www.mathewingram.com/work/2006/12/11/digg-worthless-or-just-misunderstood/#comment-99314 Yup, it's all about finding good filters. Is Digg a good filter? Not really. Is Digg a good source of traffic? Yes and no. I find that both Digg and Slashdot can bring in a swarm of commenters who are there for a flamewar more than anything else. The only time I didn't get a bad taste from comments was that Great Firewall of Canada post. Maybe it's me. :) The traffic is great, and blog links that come afterwards are great... but maybe it's a good idea to turn comments off for the initial part of the flood. I find the later commenters are much more respectful than the initial wave. Yup, it’s all about finding good filters. Is Digg a good filter? Not really. Is Digg a good source of traffic? Yes and no. I find that both Digg and Slashdot can bring in a swarm of commenters who are there for a flamewar more than anything else. The only time I didn’t get a bad taste from comments was that Great Firewall of Canada post. Maybe it’s me. :)

The traffic is great, and blog links that come afterwards are great… but maybe it’s a good idea to turn comments off for the initial part of the flood. I find the later commenters are much more respectful than the initial wave.

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