http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/comment-page-1/#comment-112672 Blinking (What the heck is a portal anyway? » Mathew Ingram: mathewingram.com/work) Tue, 19 Dec 2006 11:41:22 +0000 http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/#comment-112672 <!--%kramer-ref-pre%-->[...] No account? Create one Username: [...]<!--%kramer-ref-post%--> [...] No account? Create one Username: [...]

]]> http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/comment-page-1/#comment-108737 Platforms Are The New Portals « kosso’s braingarden Thu, 14 Dec 2006 23:32:01 +0000 http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/#comment-108737 <!--%kramer-ref-pre%-->[...] I. Couldn’t. Agree. More. [...]<!--%kramer-ref-post%--> [...] I. Couldn’t. Agree. More. [...]

]]> http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/comment-page-1/#comment-99030 Sheamus Mon, 11 Dec 2006 13:21:55 +0000 http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/#comment-99030 Lovely! Lovely!

]]> http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/comment-page-1/#comment-98978 » SYNTAGMA - the home of Syntagma Media Mon, 11 Dec 2006 11:31:41 +0000 http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/#comment-98978 [...] Well, it’s old ground here in the zlogosphere as I’ve been banging on about content platforms for quite a while, much to the disgruntlement (typical zlogospheric term) of fellow *log network owners and others. Mathew Ingram questions the terms used in this discussion. “The worst part is, I think he’s right. It’s just the language that is making things difficult. What is a ‘gateway’ or a ‘portal’ or a ‘platform?’ ” [...] [...] Well, it’s old ground here in the zlogosphere as I’ve been banging on about content platforms for quite a while, much to the disgruntlement (typical zlogospheric term) of fellow *log network owners and others. Mathew Ingram questions the terms used in this discussion. “The worst part is, I think he’s right. It’s just the language that is making things difficult. What is a ‘gateway’ or a ‘portal’ or a ‘platform?’ ” [...]

]]> http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/comment-page-1/#comment-98836 Web 2.0 is about the death of the portal model - Opt-in Stickiness is Web 2.0 « John Furrier Mon, 11 Dec 2006 05:37:51 +0000 http://www.mathewingram.com/work/2006/12/10/what-the-heck-is-a-portal-anyway/#comment-98836 <!--%kramer-ref-pre%-->[...] Ok maybe the deportalization is not the right word but Matthew Ingram has the best picture.  Portals are dead.  In Web 1.0 it was about stickiness to lock users in and Web 2.0 is about what I call “Opt-in” stickiness.  Basically users expect high velocity content consumption and don’t give a damn about who it is from (the anti portal mindset).  That being said when user recognize a platform that works for them they basically opt in for more.  This is where stickiness matters. [...]<!--%kramer-ref-post%--> [...] Ok maybe the deportalization is not the right word but Matthew Ingram has the best picture.  Portals are dead.  In Web 1.0 it was about stickiness to lock users in and Web 2.0 is about what I call “Opt-in” stickiness.  Basically users expect high velocity content consumption and don’t give a damn about who it is from (the anti portal mindset).  That being said when user recognize a platform that works for them they basically opt in for more.  This is where stickiness matters. [...]

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