http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/comment-page-1/#comment-93828 Mathew Ingram Wed, 29 Nov 2006 16:34:39 +0000 http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/#comment-93828 Thanks Pamela. Thanks Pamela.

]]> http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/comment-page-1/#comment-93827 Evolution Of Media Wed, 29 Nov 2006 16:28:55 +0000 http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/#comment-93827 <!--%kramer-ref-pre%-->[...] There are a few different threads weaving through the blogosphere related to the evolution of media - not just TV but all different kinds of content. One thread is the Bear Stearns report by Spencer Wang, in which he looks at how the TV content business is changing, and the rise of "user-generated content." You can tune into a conference call, or scroll through a PDF version of his presentation on what Om Malik calls the "fat belly" of the Long Tail. One of the interesting points to me was that 75 per cent of the top 20 videos on YouTube on one particular day were "user-generated content" of some kind, which goes against the standard argument from people like Mark Cuban and Nick Carr that the majority of popular videos on YouTube and other sites are copyright violations. As Rafat Ali at PaidContent succinctly puts it, the point of the presentation is that "aggregation and context" are the key. That leads to another thread, which came up while reading Steve Rubel's Micropersuasion, where he pointed to a new Christmas gadget-shopping hub put together by Federated Media and Best Buy. The site has gadget reviews written by bloggers for half a dozen different websites, including Uncrate, Oh Gizmo, Gadgetopia and PVR Blog. It's not clear whether the reviews were written specifically for the site, or are taken from the participating blogs, but it's a pretty smart idea. Then there's the New York Times story about Philips sponsoring the entire newscast of NBC Nightly News with Brian Williams. Obviously that isn't new media, but it's an interesting move by Philips to cut through the clutter of TV advertising, as Techdirt notes - just as Best Buy is trying to cut through the clutter of Web advertising. In other words, aggregation and context. Comments Tag: Advertising, Social Media, TV Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark WebProNews: View All Articles by Mathew Ingram Receive Our Daily Email of Breaking eBusiness News About the Author: Mathew Ingram [note only one "t" in Mathew] is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at www.mathewingram.com/work and www.mathewingram.com/media. WebProNews RSS Feed More Blog Talk Articles Contact WebProNews [...]<!--%kramer-ref-post%--> [...] There are a few different threads weaving through the blogosphere related to the evolution of media – not just TV but all different kinds of content. One thread is the Bear Stearns report by Spencer Wang, in which he looks at how the TV content business is changing, and the rise of “user-generated content.” You can tune into a conference call, or scroll through a PDF version of his presentation on what Om Malik calls the “fat belly” of the Long Tail. One of the interesting points to me was that 75 per cent of the top 20 videos on YouTube on one particular day were “user-generated content” of some kind, which goes against the standard argument from people like Mark Cuban and Nick Carr that the majority of popular videos on YouTube and other sites are copyright violations. As Rafat Ali at PaidContent succinctly puts it, the point of the presentation is that “aggregation and context” are the key. That leads to another thread, which came up while reading Steve Rubel’s Micropersuasion, where he pointed to a new Christmas gadget-shopping hub put together by Federated Media and Best Buy. The site has gadget reviews written by bloggers for half a dozen different websites, including Uncrate, Oh Gizmo, Gadgetopia and PVR Blog. It’s not clear whether the reviews were written specifically for the site, or are taken from the participating blogs, but it’s a pretty smart idea. Then there’s the New York Times story about Philips sponsoring the entire newscast of NBC Nightly News with Brian Williams. Obviously that isn’t new media, but it’s an interesting move by Philips to cut through the clutter of TV advertising, as Techdirt notes – just as Best Buy is trying to cut through the clutter of Web advertising. In other words, aggregation and context. Comments Tag: Advertising, Social Media, TV Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark WebProNews: View All Articles by Mathew Ingram Receive Our Daily Email of Breaking eBusiness News About the Author: Mathew Ingram [note only one "t" in Mathew] is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at http://www.mathewingram.com/work and http://www.mathewingram.com/media. WebProNews RSS Feed More Blog Talk Articles Contact WebProNews [...]

]]> http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/comment-page-1/#comment-93826 Pamela Parker Wed, 29 Nov 2006 16:27:52 +0000 http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/#comment-93826 No, the authors weren't asked (or required) to link to Best Buy as part of the deal. No, the authors weren’t asked (or required) to link to Best Buy as part of the deal.

]]> http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/comment-page-1/#comment-93759 Mathew Ingram Wed, 29 Nov 2006 13:23:19 +0000 http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/#comment-93759 Thanks for stopping by to mention that, Pamela. I noticed that a few of the pieces linked to Best Buy -- was that part of the deal with the company? Thanks for stopping by to mention that, Pamela. I noticed that a few of the pieces linked to Best Buy — was that part of the deal with the company?

]]> http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/comment-page-1/#comment-93595 Pamela Parker Wed, 29 Nov 2006 05:03:45 +0000 http://www.mathewingram.com/work/2006/11/28/media-get-in-my-fat-belly/#comment-93595 Mathew, the FM Holiday Gadget Guide posts are all original content written by the authors of the blogs you mention. Glad you liked it! We'll be continuing to update through the end of the year. Mathew, the FM Holiday Gadget Guide posts are all original content written by the authors of the blogs you mention. Glad you liked it! We’ll be continuing to update through the end of the year.

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