b5media gets some VC love

Congrats to Jeremy Wright and the rest of the gang over at the blog network b5media, including Duncan Riley and a host of others. Rick Segal broke the news earlier today that he and J.L. Albright co-led an investment in the company with Brightspark, which is Delrina co-founder Mark Skapinker’s shop. In response to some questions from interested onlookers, Rick — ever the iconoclast — even announced how much the two had invested: $2-million U.S. in total. As he put it:

Lots and lots of people are going to go, yeah right, bunch of VC lemmings chasing flavor of the month, pissing away gobs of cash on another me too blogger pile. In the words of Seth Godin, I can only respond; so?

In an interview with the Blogging Times, Duncan discussed what the team plan to use the money for, which appears to include a salary for Mr. Riley, among other things (b5 also plans to spend some of the money compensating its bloggers). More on the deal from Problogger and b5media partner Darren Rowse.

Update:

Phil Sim of Squash isn’t convinced that blog networks really make sense as a business, or as an investment. And Nick Douglas at Valleywag heads straight for the jugular, as usual, although coming from someone at another blog network he might be protesting just a wee bit too much, methinks. Plus the capitalization thing is totally offside 🙂 Shel Israel has some thoughts here.

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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