http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/comment-page-1/#comment-83227 Coke: Still unclear on the concept » Mathew Ingram: mathewingram.com/work Thu, 09 Nov 2006 03:29:01 +0000 http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/#comment-83227 [...] A little while ago I wrote that Coke appeared to have finally grabbed a clue, because they were involved in an online contest with the Eepybird guys. As it turns out, though, it sounds more like they were dragged kicking and screaming (or whining) into clue-land, according to this story at MediaPost. John Stichweh, director of global interactive marketing, cast doubt on whether the company thinks engagement is a goal worth pursuing. The measurement that really matters, he said, is sales. “How many more cases of Coke am I selling? I don’t know,” he said at the Ad:Tech conference in New York. [...] [...] A little while ago I wrote that Coke appeared to have finally grabbed a clue, because they were involved in an online contest with the Eepybird guys. As it turns out, though, it sounds more like they were dragged kicking and screaming (or whining) into clue-land, according to this story at MediaPost. John Stichweh, director of global interactive marketing, cast doubt on whether the company thinks engagement is a goal worth pursuing. The measurement that really matters, he said, is sales. “How many more cases of Coke am I selling? I don’t know,” he said at the Ad:Tech conference in New York. [...]

]]> http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/comment-page-1/#comment-72386 South Bruce Peninsular: Wed, 30 Nov -0001 00:00:00 +0000 http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/#comment-72386 <!--%kramer-pre%--> Edgeio — not an eBay killer after all (no title) TheGoodBlogs launches blog network Coke finally grabs a clue Sigh. Tuesday. <!--%kramer-post%--> Edgeio — not an eBay killer after all (no title) TheGoodBlogs launches blog network Coke finally grabs a clue Sigh. Tuesday.

]]> http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/comment-page-1/#comment-72387 Canadian Blogs Wed, 30 Nov -0001 00:00:00 +0000 http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/#comment-72387 <!--%kramer-pre%--> Coke finally grabs a clue via Mathew Ingram: mathewingram.com/work October 25th, 2006 at 03:54 <!--%kramer-post%--> Coke finally grabs a clue via Mathew Ingram: mathewingram.com/work October 25th, 2006 at 03:54

]]> http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/comment-page-1/#comment-83860 WebProNews - Breaking eBusiness News Wed, 30 Nov -0001 00:00:00 +0000 http://www.mathewingram.com/work/2006/10/24/coke-finally-grabs-a-clue/#comment-83860 <!--%kramer-pre%-->to do something with the Eepybird team - saying they probably got $10-million worth of free viral advertising from the clip. Coke effectively looked down its nose and sniffed. [IMG] A little while ago I wrote that Coke appeared to have finally grabbed a clue, because they were involved in an online contest with the Eepybird guys. As it turns out, though, it sounds more like they were dragged kicking and screaming (or whining) into clue-land, according to <!--%kramer-post%--> to do something with the Eepybird team – saying they probably got $10-million worth of free viral advertising from the clip. Coke effectively looked down its nose and sniffed. [IMG] A little while ago I wrote that Coke appeared to have finally grabbed a clue, because they were involved in an online contest with the Eepybird guys. As it turns out, though, it sounds more like they were dragged kicking and screaming (or whining) into clue-land, according to

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