http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/ ... at the intersection of media, technology, business and the web Mon, 22 Mar 2010 16:20:21 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/comment-page-1/#comment-344105 Media geeks: Techmeme is hiring — mathewingram.com/work Sat, 15 Nov 2008 16:04:19 +0000 http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/#comment-344105 [...] How does it work? Only Gabe knows for sure, which drives some people around the bend. I know that I’ve been fascinated with the way Techmeme functions ever since I first laid eyes on it a couple of years [...] [...] How does it work? Only Gabe knows for sure, which drives some people around the bend. I know that I’ve been fascinated with the way Techmeme functions ever since I first laid eyes on it a couple of years [...]

]]> http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/comment-page-1/#comment-66392 Edelman takes ownership of Wal-Mart blunder » Mathew Ingram: mathewingram.com/work Mon, 16 Oct 2006 20:03:23 +0000 http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/#comment-66392 [...] Why isn't this on Techmeme? [...] [...] Why isn’t this on Techmeme? [...]

]]> http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/comment-page-1/#comment-66288 Did Edelman drop the ball on Wal-Mart? » Mathew Ingram: mathewingram.com/work Mon, 16 Oct 2006 15:57:24 +0000 http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/#comment-66288 [...] Why isn't this on Techmeme? [...] [...] Why isn’t this on Techmeme? [...]

]]> http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/comment-page-1/#comment-66174 Blurry vision for Wal-Mart blog | News.blog | CNET News.com Mon, 16 Oct 2006 13:36:11 +0000 http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/#comment-66174 <!--%kramer-ref-pre%-->[...] Blog community response: "Edelman wanted to make consumers think that Wal-Mart is a hip place that you'd want to use as the anchor point for a roadtrip. The problem is it's not. And because blogging is not a control-based medium, Edelman couldn't make Wal-Mart appear to be something it's not. It rang false, and they got caught." --Publishing 2.0 "I suppose the take home message is that if you're going to sponsor a blog either be completely transparent all the way - risking the authenticity of the message, but perhaps done in a 'wink-wink' fashion." --Deep Jive Interests "This doesn't just cause confusion by blurring the lines between blogging and payola, or blog-vertising, but it arguably does Edelman harm too - and that would be a shame, since they are the PR firm that probably walks the walk the most when it comes to blogging and the conversation (the Wal-Marting Across America blog has a post that puts all the blame on Wal-Mart haters)." --Mathew Ingram [...]<!--%kramer-ref-post%--> [...] Blog community response: “Edelman wanted to make consumers think that Wal-Mart is a hip place that you’d want to use as the anchor point for a roadtrip. The problem is it’s not. And because blogging is not a control-based medium, Edelman couldn’t make Wal-Mart appear to be something it’s not. It rang false, and they got caught.” –Publishing 2.0 “I suppose the take home message is that if you’re going to sponsor a blog either be completely transparent all the way – risking the authenticity of the message, but perhaps done in a ‘wink-wink’ fashion.” –Deep Jive Interests “This doesn’t just cause confusion by blurring the lines between blogging and payola, or blog-vertising, but it arguably does Edelman harm too – and that would be a shame, since they are the PR firm that probably walks the walk the most when it comes to blogging and the conversation (the Wal-Marting Across America blog has a post that puts all the blame on Wal-Mart haters).” –Mathew Ingram [...]

]]> http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/comment-page-1/#comment-66020 Edelman, Wal-Mart, Steve Rubel: head, meet sand at Sparkplug 9 >> bizhack Mon, 16 Oct 2006 02:34:11 +0000 http://www.mathewingram.com/work/2006/10/15/why-isnt-this-on-techmeme/#comment-66020 [...] Consequences: blowback This will hit TechMeme, and the consequences could be severe. [...] [...] Consequences: blowback This will hit TechMeme, and the consequences could be severe. [...]

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