Comments on: Is this the future of advertising? http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Mathew Ingram http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/comment-page-1/#comment-66012 Mathew Ingram Mon, 16 Oct 2006 02:13:33 +0000 http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/#comment-66012 Thanks for the comment, Rohit. I would agree. Thanks for the comment, Rohit. I would agree.

]]> By: Rohit http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/comment-page-1/#comment-66010 Rohit Mon, 16 Oct 2006 02:08:09 +0000 http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/#comment-66010 I like your perspective on this - and I must admit I noticed the same mix of PR and advertising embedded in this episode of Rocketboom. We have been working with Intel as their PR agency - and often struggle with the mix of PR and advertising as many of our peers do. While most marketing budgets still remain lopsided in favor of advertising, in this world of personal media, we are finding a niche that is allowing us to do more and more innovative work. In my view, the future of advertising is moving more towards engaging audiences in more authentic ways than just buying a thirty second spot. I like your perspective on this – and I must admit I noticed the same mix of PR and advertising embedded in this episode of Rocketboom. We have been working with Intel as their PR agency – and often struggle with the mix of PR and advertising as many of our peers do. While most marketing budgets still remain lopsided in favor of advertising, in this world of personal media, we are finding a niche that is allowing us to do more and more innovative work. In my view, the future of advertising is moving more towards engaging audiences in more authentic ways than just buying a thirty second spot.

]]> By: Millions of Us http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/comment-page-1/#comment-66009 Millions of Us Mon, 16 Oct 2006 02:06:57 +0000 http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/#comment-66009 <strong>Versu Has Now Left the Building!...</strong> She’s done! With a little help from her friends, she built 2 blocks of New York, the Empire State Building, Statue of Liberty, Yellow Cabs, the list goes on and on. Now for some sleep. Thanks go out to everyone who watched, cheered, supported a... Versu Has Now Left the Building!…

She’s done! With a little help from her friends, she built 2 blocks of New York, the Empire State Building, Statue of Liberty, Yellow Cabs, the list goes on and on. Now for some sleep. Thanks go out to everyone who watched, cheered, supported a…

]]> By: Mathew Ingram http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/comment-page-1/#comment-65640 Mathew Ingram Sat, 14 Oct 2006 23:43:13 +0000 http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/#comment-65640 Good points. Thanks, Pete. Good points. Thanks, Pete.

]]> By: /pd http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/comment-page-1/#comment-65630 /pd Sat, 14 Oct 2006 22:56:28 +0000 http://www.mathewingram.com/work/2006/10/14/is-this-the-future-of-advertising/#comment-65630 This maybe the future for a specific demographics. Traditional ad's (al carte Saatchi Saatchi style), will not not die for a long time. Its only when the entire human race is digitized in terms of being on a grid and working a smart device, then SL type Ad's will certainly be the termed as 'poster /flyer' style by that time :)- That is, the future beomes evenutally distributed an old methods ( SL type ad's) ways have to give way to the new ways- whatever that maybe. I think your title needs to be amended :)- "Is this the future advertising?" Should actually read as "Is this the new wave advertising?", or something to that effect, We have to remind ourselves, the future will always become the past :)- This maybe the future for a specific demographics. Traditional ad’s (al carte Saatchi Saatchi style), will not not die for a long time. Its only when the entire human race is digitized in terms of being on a grid and working a smart device, then SL type Ad’s will certainly be the termed as ‘poster /flyer’ style by that time :)- That is, the future beomes evenutally distributed an old methods ( SL type ad’s) ways have to give way to the new ways- whatever that maybe.

I think your title needs to be amended :)- “Is this the future advertising?”
Should actually read as “Is this the new wave advertising?”, or something to that effect,

We have to remind ourselves, the future will always become the past :)-

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