Comments on: The great blog payola debate continues http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/ ... at the intersection of media, technology, business and the web Mon, 22 Mar 2010 01:44:24 +0000 http://wordpress.org/?v=2.9 hourly 1 By: FTC tells PayPerPost to knock it off » Mathew Ingram: mathewingram.com/work http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/comment-page-1/#comment-102262 FTC tells PayPerPost to knock it off » Mathew Ingram: mathewingram.com/work Tue, 12 Dec 2006 23:10:20 +0000 http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/#comment-102262 [...] Call this one the PayPerPost rule, after the blog payola company that pays you to write about their clients but doesn’t make you disclose your compensation (I’ve written about them here and here). As the FTC statement puts it (PDF link), the petition from Commercial Alert: Raised concerns about a specific type of amplified word-of-mouth marketing, specifically the practice of marketers paying a consumer (the “sponsored consumer”) to distribute a message to other consumers without disclosing the nature of the sponsored consumer’s relationship with the marketer. [...] [...] Call this one the PayPerPost rule, after the blog payola company that pays you to write about their clients but doesn’t make you disclose your compensation (I’ve written about them here and here). As the FTC statement puts it (PDF link), the petition from Commercial Alert: Raised concerns about a specific type of amplified word-of-mouth marketing, specifically the practice of marketers paying a consumer (the “sponsored consumer”) to distribute a message to other consumers without disclosing the nature of the sponsored consumer’s relationship with the marketer. [...]

]]> By: Ketcheson.net :: Taking my ‘votes’ away from Edelman over Wal-Mart issue http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/comment-page-1/#comment-65937 Ketcheson.net :: Taking my ‘votes’ away from Edelman over Wal-Mart issue Sun, 15 Oct 2006 20:26:18 +0000 http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/#comment-65937 [...] Jaffe Deep Jive Interests PR Squared Matthew Ingram [...] [...] Jaffe Deep Jive Interests PR Squared Matthew Ingram [...]

]]> By: Why isn’t this on Techmeme? » Mathew Ingram: mathewingram.com/work http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/comment-page-1/#comment-65837 Why isn’t this on Techmeme? » Mathew Ingram: mathewingram.com/work Sun, 15 Oct 2006 13:51:23 +0000 http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/#comment-65837 [...] The great blog payola debate continues [...] [...] The great blog payola debate continues [...]

]]> By: Mathew Ingram http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/comment-page-1/#comment-65506 Mathew Ingram Sat, 14 Oct 2006 13:29:42 +0000 http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/#comment-65506 Thanks for the comment, Mike. I guess things sometimes come out sounding a bit different when you write them, because of the clout that TechCrunch has. As for Text Link Ads, I just have a personal thing about them -- I hate the way that they try to mimic hyperlinks and fool people into clicking them. And I share your feelings about the whole payola thing -- I'm just not sure that there's a whole lot we can do about it, other than point it out when we see it and hope people eventually learn how to spot it. Thanks for the comment, Mike. I guess things sometimes come out sounding a bit different when you write them, because of the clout that TechCrunch has.

As for Text Link Ads, I just have a personal thing about them — I hate the way that they try to mimic hyperlinks and fool people into clicking them.

And I share your feelings about the whole payola thing — I’m just not sure that there’s a whole lot we can do about it, other than point it out when we see it and hope people eventually learn how to spot it.

]]> By: michael arrington http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/comment-page-1/#comment-65389 michael arrington Sat, 14 Oct 2006 04:48:46 +0000 http://www.mathewingram.com/work/2006/10/13/the-great-blog-payola-debate-continues/#comment-65389 Mathew - I didn't mean to come across as arrogant. When writing something negative about a sponsor it's hard to pick the right words and I may not have done a good job in this case. I agree with most of what you write, but I don't see the issue with TLA's main product at all. Maybe that's a discussion for another time... Mathew – I didn’t mean to come across as arrogant. When writing something negative about a sponsor it’s hard to pick the right words and I may not have done a good job in this case. I agree with most of what you write, but I don’t see the issue with TLA’s main product at all. Maybe that’s a discussion for another time…

]]>