http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/comment-page-1/#comment-103660 FTC tells PayPerPost to knock it off » Mathew Ingram: mathewingram.com/work Wed, 13 Dec 2006 01:53:50 +0000 http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/#comment-103660 [...] Call this one the PayPerPost rule, after the blog payola company that pays you to write about their clients but doesn’t make you disclose your compensation (I’ve written about them here and here). As the FTC statement puts it (PDF link), the petition from Commercial Alert: Raised concerns about a specific type of amplified word-of-mouth marketing, specifically the practice of marketers paying a consumer (the “sponsored consumer”) to distribute a message to other consumers without disclosing the nature of the sponsored consumer’s relationship with the marketer. [...] [...] Call this one the PayPerPost rule, after the blog payola company that pays you to write about their clients but doesn’t make you disclose your compensation (I’ve written about them here and here). As the FTC statement puts it (PDF link), the petition from Commercial Alert: Raised concerns about a specific type of amplified word-of-mouth marketing, specifically the practice of marketers paying a consumer (the “sponsored consumer”) to distribute a message to other consumers without disclosing the nature of the sponsored consumer’s relationship with the marketer. [...]

]]> http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/comment-page-1/#comment-60059 Am I a two-dollar whore? at odd time signatures Tue, 03 Oct 2006 02:25:39 +0000 http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/#comment-60059 [...] Matthew Ingram writes, In other words, it made them worse from a marketing point of view. But the hard part for me is that the posts we’re talking about are payola — although the PayPerPost people would obviously like you to think that all those bloggers chose to receive money for things that they were already going to blog about positively anyway because they just love those products so much, gosh darn it. [...] [...] Matthew Ingram writes, In other words, it made them worse from a marketing point of view. But the hard part for me is that the posts we’re talking about are payola — although the PayPerPost people would obviously like you to think that all those bloggers chose to receive money for things that they were already going to blog about positively anyway because they just love those products so much, gosh darn it. [...]

]]> http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/comment-page-1/#comment-63913 - tech whisperer Wed, 30 Nov -0001 00:00:00 +0000 http://www.mathewingram.com/work/2006/10/02/payperpost-just-as-bad-as-ever/#comment-63913 <!--%kramer-pre%-->be asked - would you write for money? Are their inmplications to a service such as this? Would your audience have to know that they were reading a post that was “sponsored” by the company you were posting about? What happened to non-biased writing? Matthew Ingram has a serious article about the implications of disclosure/non-disclosure - and the credibility of the posters. He makes a valid point - and the question - “are you going to take a blog article seriously, if you know that the person is being paid to write about it? Is there a difference between an advertorial, and say, a review of a tech gadget that someone<!--%kramer-post%--> be asked – would you write for money? Are their inmplications to a service such as this? Would your audience have to know that they were reading a post that was “sponsored” by the company you were posting about? What happened to non-biased writing? Matthew Ingram has a serious article about the implications of disclosure/non-disclosure – and the credibility of the posters. He makes a valid point – and the question – “are you going to take a blog article seriously, if you know that the person is being paid to write about it? Is there a difference between an advertorial, and say, a review of a tech gadget that someone

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