Comments on: MySpace overdoing the hubris a bit? http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/ ... at the intersection of media, technology, business and the web Tue, 07 Oct 2008 09:53:38 +0000 http://wordpress.org/?v=2.6.2 By: The 2.0 Control Paradox » Publishing 2.0 http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-51406 The 2.0 Control Paradox » Publishing 2.0 Mon, 18 Sep 2006 10:21:13 +0000 http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-51406 <!--%kramer-ref-pre%-->[...] Posted by MySpace overdoing the hubris a bit? » Mathew Ingram: mathewingram.com/work on September 13th, 2006 at 10:43 pm | Comment Link [...]<!--%kramer-ref-post%--> [...] Posted by MySpace overdoing the hubris a bit? » Mathew Ingram: mathewingram.com/work on September 13th, 2006 at 10:43 pm | Comment Link [...]

]]> By: AGORAVOX - The Citizen Media http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-49588 AGORAVOX - The Citizen Media Fri, 15 Sep 2006 00:14:44 +0000 http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-49588 <!--%kramer-ref-pre%-->[...]  This author's articles MySpace: Arrogant or Confident? News Corp. must be feeling pretty chuffed about itsprescient acquisition of MySpace last year. How else to judge a here’s-the-facts-ma’am statement from News Corp. chief operating officer Peter Chernin, who said at an industry conference Tuesday that MySpacemay be looking atcreating a YouTube-like service. (Source: Multichannel News)“If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flicker, whether it’s Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace,” he said.“There’s no reason why we can’t build a parallel business.”There are a couple ways to judge Chernin’s statement. One is misplaced arrogance: sure, MySpace has more than 100 million members but we’re talking about fickle people who will jump on the next hot social networking service in a flash. Some smart polling company should spend some time on a university campus to talk about MySpace. They may come away with some surprising data that suggest MySpace’s momentum is slowing down. It is also possible Chernin and News Corp. realize MySpace has become one of the Web 2.0 platforms so it’s doing nothing more than floating a trial balloon about a video service much like it casually tossed out the idea of a MySpace magazine last month. MySpace’s growing membership and clout may give it the power to pursue a variety of strategic options. For more thoughts on MySpace, check out Peter Cashmore, who talks about how there is already a MySpace ecosystem of add-on services that may fall by the wayside ifMySpace decides to imitate them. In some ways, Peter’s post reminds me of Skype vs. its third-party developers. Skype has flourished because there is a fertile add-on environment that makes Skype that much more useful. The problem, however, is when Skype (or MySpace, for that matter) looks at third-party services making money and decides to get into the market themselves. Rick Segal, meanwhile, thinks MySpace is "brilliant" as it drives to create the new AOL. Rob Hyndman and Mathew Ingram also weigh in. [...]<!--%kramer-ref-post%--> [...]  This author’s articles MySpace: Arrogant or Confident? News Corp. must be feeling pretty chuffed about itsprescient acquisition of MySpace last year. How else to judge a here’s-the-facts-ma’am statement from News Corp. chief operating officer Peter Chernin, who said at an industry conference Tuesday that MySpacemay be looking atcreating a YouTube-like service. (Source: Multichannel News)“If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flicker, whether it’s Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace,” he said.“There’s no reason why we can’t build a parallel business.”There are a couple ways to judge Chernin’s statement. One is misplaced arrogance: sure, MySpace has more than 100 million members but we’re talking about fickle people who will jump on the next hot social networking service in a flash. Some smart polling company should spend some time on a university campus to talk about MySpace. They may come away with some surprising data that suggest MySpace’s momentum is slowing down. It is also possible Chernin and News Corp. realize MySpace has become one of the Web 2.0 platforms so it’s doing nothing more than floating a trial balloon about a video service much like it casually tossed out the idea of a MySpace magazine last month. MySpace’s growing membership and clout may give it the power to pursue a variety of strategic options. For more thoughts on MySpace, check out Peter Cashmore, who talks about how there is already a MySpace ecosystem of add-on services that may fall by the wayside ifMySpace decides to imitate them. In some ways, Peter’s post reminds me of Skype vs. its third-party developers. Skype has flourished because there is a fertile add-on environment that makes Skype that much more useful. The problem, however, is when Skype (or MySpace, for that matter) looks at third-party services making money and decides to get into the market themselves. Rick Segal, meanwhile, thinks MySpace is “brilliant” as it drives to create the new AOL. Rob Hyndman and Mathew Ingram also weigh in. [...]

]]> By: Fraser http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-48893 Fraser Wed, 13 Sep 2006 15:22:30 +0000 http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-48893 "What if YouTube started its own MySpace" Great question Rob. MySpace is the AOL of 2.0. They have introduced social networking / community in an easy way that can be adopted by mass consumers. My bet is that as community catalysts mature (think MyBlogLog, coComment, ...) that help build community around decentralized nodes on a network (blogs like this one!) we'll see two things happen: 1) MySpace will proportionally raise walls around their network 2) Users will seek a more customizable / personal online home and online identity and turn to decentralized solutions now that they can enjoy the community benefits of what has traditionally only been available on centralized social networks “What if YouTube started its own MySpace” Great question Rob.

MySpace is the AOL of 2.0. They have introduced social networking / community in an easy way that can be adopted by mass consumers. My bet is that as community catalysts mature (think MyBlogLog, coComment, …) that help build community around decentralized nodes on a network (blogs like this one!) we’ll see two things happen:

1) MySpace will proportionally raise walls around their network
2) Users will seek a more customizable / personal online home and online identity and turn to decentralized solutions now that they can enjoy the community benefits of what has traditionally only been available on centralized social networks

]]> By: Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Hump Day http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-48878 Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Hump Day Wed, 13 Sep 2006 14:07:13 +0000 http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-48878 [...] Ingram/MySpace: beyond Lepinski. [...] [...] Ingram/MySpace: beyond Lepinski. [...]

]]> By: Stuart MacDonald http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-48871 Stuart MacDonald Wed, 13 Sep 2006 13:43:42 +0000 http://www.mathewingram.com/work/2006/09/12/myspace-overdoing-the-hubris-a-bit/#comment-48871 MySpace: full of hubris and proud of it ;-) MySpace: full of hubris and proud of it

;-)

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