Comments on: Does the interview need reinventing? http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/ ... at the intersection of media, technology, business and the web Thu, 20 Nov 2008 18:26:38 +0000 http://wordpress.org/?v=2.6.2 By: Mathew Ingram http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-41282 Mathew Ingram Mon, 28 Aug 2006 00:34:56 +0000 http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-41282 James, I'm familiar with Edelman's track record -- including the Wal-Mart campaign, which I don't think was nearly as one-sided as you describe it. At least Edelman is willing to experiment with new things, unlike most PR companies. In any case, thanks for your comment. James, I’m familiar with Edelman’s track record — including the Wal-Mart campaign, which I don’t think was nearly as one-sided as you describe it. At least Edelman is willing to experiment with new things, unlike most PR companies. In any case, thanks for your comment.

]]> By: James Bruni http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-41259 James Bruni Sun, 27 Aug 2006 22:13:56 +0000 http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-41259 Sure, we saw Rubel handiwork in the Walmart blogosphere campaign, a total disaster from a PR standpoint. His unit, me2revolution, will soon be renamed me2firedbyEdelman. Strumpette.com, the leading PR gossip source, is taking bets on how long he will last. As a Tech reporter for the Globe, you should be a little wiser about this PR firm and its tactics. Sure, we saw Rubel handiwork in the Walmart blogosphere campaign, a total disaster from a PR standpoint. His unit, me2revolution, will soon be renamed me2firedbyEdelman. Strumpette.com, the leading PR gossip source, is taking bets on how long he will last. As a Tech reporter for the Globe, you should be a little wiser about this PR firm and its tactics.

]]> By: Mathew Ingram http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-34796 Mathew Ingram Tue, 15 Aug 2006 19:09:17 +0000 http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-34796 Thanks, Ian. I would definitely agree -- I think the traditional interview has its strengths, but that's no reason not to expand the format when and if that is possible. Sometimes it may work and other times it may not, but I think experimentation is always a good thing, lest we fall into a rut. Mathew Thanks, Ian. I would definitely agree — I think the traditional interview has its strengths, but that’s no reason not to expand the format when and if that is possible. Sometimes it may work and other times it may not, but I think experimentation is always a good thing, lest we fall into a rut.

Mathew

]]> By: Mark Evans http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-34750 Mark Evans Tue, 15 Aug 2006 17:45:03 +0000 http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-34750 <strong>Interviews 2.0?...</strong> A few days ago, Steve Rubel had a post on reinventing the media interview. He suggested a number of different approaches such as having reporters post their questions on the blogosphere, and allowing people/sources to respond. He also suggested b... Interviews 2.0?…

A few days ago, Steve Rubel had a post on reinventing the media interview. He suggested a number of different approaches such as having reporters post their questions on the blogosphere, and allowing people/sources to respond. He also suggested b…

]]> By: Ian Delaney http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-34661 Ian Delaney Tue, 15 Aug 2006 14:14:45 +0000 http://www.mathewingram.com/work/2006/08/14/does-the-interview-need-reinventing/#comment-34661 Thanks for the comments, Mathew. I think you've given a fair summary here of both sides of the coin. It's not that I don't want the media interview process to ever develop or to have some fun experimentation and innovation. It's just that the "traditional" live interview has considerable strengths for both hard and soft news pieces. Let's not throw the baby out with the bathwater. Thanks for the comments, Mathew. I think you’ve given a fair summary here of both sides of the coin.

It’s not that I don’t want the media interview process to ever develop or to have some fun experimentation and innovation. It’s just that the “traditional” live interview has considerable strengths for both hard and soft news pieces. Let’s not throw the baby out with the bathwater.

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