Someone needs to tell Google that “release early and release often” only applies to start-ups and early stage companies that can’t afford to make a big budget bet and hedge by measuring reaction to a taste of what is to come.

Apple is a great example of how mega companies should release new products. Steve Jobs keeps the world at bay and almost begging to buy his latest product before it is officially introduced.

Most new Google services provoke little more than a yawn and that is sad…or perhaps further evidence that the Google boys really did fluke it out with paid search after watching GO TO and Overture introduce it first?

Best,
George