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	<title>Comments on: Hey, where&#8217;s my Apple halo?</title>
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		<title>By: Mathew Ingram</title>
		<link>http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/comment-page-1/#comment-12041</link>
		<dc:creator>Mathew Ingram</dc:creator>
		<pubDate>Sun, 04 Jun 2006 15:33:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/#comment-12041</guid>
		<description>Thanks for the comment, Roger.  I would agree with you on many of those points, although I have to say that I&#039;ve had a Windows XP machine as my main computer for almost five years now and have had no real problems apart from a hard drive failure, thanks to a secure firewall and regular spyware and virus scans.  I think your point about Apple and prices is a good one -- it may not be worth it for Apple to pursue higher market share.  And as many companies have shown, it is possible to be profitable and successful even with a relatively small market share.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Roger.  I would agree with you on many of those points, although I have to say that I&#8217;ve had a Windows XP machine as my main computer for almost five years now and have had no real problems apart from a hard drive failure, thanks to a secure firewall and regular spyware and virus scans.  I think your point about Apple and prices is a good one &#8212; it may not be worth it for Apple to pursue higher market share.  And as many companies have shown, it is possible to be profitable and successful even with a relatively small market share.</p>
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		<title>By: Roger Harris</title>
		<link>http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/comment-page-1/#comment-12034</link>
		<dc:creator>Roger Harris</dc:creator>
		<pubDate>Sun, 04 Jun 2006 14:56:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/#comment-12034</guid>
		<description>Hi Matthew,

I am very surprised that Apple has not been  able to take a larger share over the last few years. People&#039;s tolerance for the devil they know is much greater than I could have imagined. It seems that IT people, programers and the technically inclined find the switch to be easier. This is the opposite of what I would have guessed. 

I started on Windows in 1991 and did Windows for five years before buying a Mac. I did some moonlighting at a company with Mac and Windows; after 3 months I didn&#039;t understand why anyone used Windows. Windows 95 was the end for me; I bought a Mac. At the company I worked, I was involved in purchases and through pricing found that on well equipped computers the Mac was often less expensive than comparable PC clones. For us support was less than a third as on Windows PCs. I can only guess that Apple being run so poorly at the time, allowed a great loss of market share to a plainly shoddy competitor.

I think Windows XP is by far the best Windows system  they ever made and usually works well enough to keep people from switching. The malware problems should have set a lot of folk to Macs but as I pointed to, people have a higher pain tolerance than I would have guessed. I don&#039;t know what else Apple can do to gain market share.  A 5 to 7 percent share would be nice but, If insanely low prices or corporate sales are the only answer then higher share is not worthwhile.</description>
		<content:encoded><![CDATA[<p>Hi Matthew,</p>
<p>I am very surprised that Apple has not been  able to take a larger share over the last few years. People&#8217;s tolerance for the devil they know is much greater than I could have imagined. It seems that IT people, programers and the technically inclined find the switch to be easier. This is the opposite of what I would have guessed. </p>
<p>I started on Windows in 1991 and did Windows for five years before buying a Mac. I did some moonlighting at a company with Mac and Windows; after 3 months I didn&#8217;t understand why anyone used Windows. Windows 95 was the end for me; I bought a Mac. At the company I worked, I was involved in purchases and through pricing found that on well equipped computers the Mac was often less expensive than comparable PC clones. For us support was less than a third as on Windows PCs. I can only guess that Apple being run so poorly at the time, allowed a great loss of market share to a plainly shoddy competitor.</p>
<p>I think Windows XP is by far the best Windows system  they ever made and usually works well enough to keep people from switching. The malware problems should have set a lot of folk to Macs but as I pointed to, people have a higher pain tolerance than I would have guessed. I don&#8217;t know what else Apple can do to gain market share.  A 5 to 7 percent share would be nice but, If insanely low prices or corporate sales are the only answer then higher share is not worthwhile.</p>
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		<title>By: Mathew Ingram</title>
		<link>http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/comment-page-1/#comment-11655</link>
		<dc:creator>Mathew Ingram</dc:creator>
		<pubDate>Fri, 02 Jun 2006 19:53:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/#comment-11655</guid>
		<description>Thanks for the comment, Frank -- and for the point about the cash register thing.  And it&#039;s true that Apple&#039;s share price continues to grow, but I would argue that it is doing so in part because people believe that the halo effect is real.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Frank &#8212; and for the point about the cash register thing.  And it&#8217;s true that Apple&#8217;s share price continues to grow, but I would argue that it is doing so in part because people believe that the halo effect is real.</p>
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		<title>By: Frank McMillan</title>
		<link>http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/comment-page-1/#comment-11652</link>
		<dc:creator>Frank McMillan</dc:creator>
		<pubDate>Fri, 02 Jun 2006 19:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2006/06/02/hey-wheres-my-apple-halo/#comment-11652</guid>
		<description>Worldwide market share down? Well, yes it&#039;s a shame Apple can&#039;t count grocery store cash registers and the like as units sold like the PC world does. More indicatively, Apple&#039;s Mac sales are up all across the board, as are their profits. Stock value continues to grow unlike stagnant Microsoft.</description>
		<content:encoded><![CDATA[<p>Worldwide market share down? Well, yes it&#8217;s a shame Apple can&#8217;t count grocery store cash registers and the like as units sold like the PC world does. More indicatively, Apple&#8217;s Mac sales are up all across the board, as are their profits. Stock value continues to grow unlike stagnant Microsoft.</p>
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