Comments on: Is MySpace last year’s hot nightclub? http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/ ... at the intersection of media, technology, business and the web Tue, 06 Jan 2009 13:30:49 +0000 http://wordpress.org/?v=2.7 hourly 1 By: George Tsiolis http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/comment-page-1/#comment-10369 George Tsiolis Mon, 29 May 2006 06:17:25 +0000 http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/#comment-10369 Mathew, can't find your e-mail address here. Can you e-mail me regarding our conversation @ Mesh? Mathew, can’t find your e-mail address here. Can you e-mail me regarding our conversation @ Mesh?

]]> By: George Tsiolis http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/comment-page-1/#comment-10368 George Tsiolis Mon, 29 May 2006 06:10:47 +0000 http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/#comment-10368 Hi, Mathew. The day I heard MySpace had been purchased for more than $500 million, I was shocked. Not at the price tag - but at the fact that a major media firm would spend that amount of money on a site that could easily become "uncool" in very short order. We all know one thing about teenagers - they move on to newer things pretty quickly. Nightclubs and hangouts are quickly abandoned by the "in" crowd once the masses move in. It's a certainty with very rare exceptions, so why would their online behaviour be any different? Abandonment of MySpace will only accelerate once commercialization becomes a greater priority. As such, Rupert Murdoch has a very tough choice: 1] Don't commercalize (= no $$$) 2] Commercialize (= lose the source of commercialization) Either way, the future does not look good. Assuming that commercialization is not an issue, you then have to consider new entrants into the space from the likes of Yahoo, AOL and MSN. They'll have spent far less than $550 million to create their own versions, while building in much greater functionality. Best, George Hi, Mathew. The day I heard MySpace had been purchased for more than $500 million, I was shocked. Not at the price tag - but at the fact that a major media firm would spend that amount of money on a site that could easily become “uncool” in very short order.

We all know one thing about teenagers - they move on to newer things pretty quickly. Nightclubs and hangouts are quickly abandoned by the “in” crowd once the masses move in. It’s a certainty with very rare exceptions, so why would their online behaviour be any different?

Abandonment of MySpace will only accelerate once commercialization becomes a greater priority. As such, Rupert Murdoch has a very tough choice:

1] Don’t commercalize (= no $$$)
2] Commercialize (= lose the source of commercialization)

Either way, the future does not look good.

Assuming that commercialization is not an issue, you then have to consider new entrants into the space from the likes of Yahoo, AOL and MSN. They’ll have spent far less than $550 million to create their own versions, while building in much greater functionality.

Best,
George

]]> By: How to myspace com http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/comment-page-1/#comment-19326 How to myspace com Wed, 31 Dec 1969 19:00:00 +0000 http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/#comment-19326 <!--%kramer-pre%--> Original post:Is MySpace last year’s hot nightclub? by at Google Blog Search: how to myspace com<!--%kramer-post%--> Original post:Is MySpace last year’s hot nightclub? by at Google Blog Search: how to myspace com

]]> By: Mark Evans :: Main Page http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/comment-page-1/#comment-19327 Mark Evans :: Main Page Wed, 31 Dec 1969 19:00:00 +0000 http://www.mathewingram.com/work/2006/05/26/is-myspace-last-years-hot-nightclub/#comment-19327 <!--%kramer-pre%--> Finally, one of the most intriguing notions of the week is Scott Karp's contention that the downturn of MySpace has started. Scott's thesis is based on Alexa data and chats with people who study how teenagers behave (if that's even possible!).Mathew Ingram has a nice take on Scott's idea. He agrees with Stowe Boyd that MySpace is like a hot nightclub where people are willing to stand in long line-ups to get in - only to quickly abandon it when something new comes along. A good read is<!--%kramer-post%--> Finally, one of the most intriguing notions of the week is Scott Karp’s contention that the downturn of MySpace has started. Scott’s thesis is based on Alexa data and chats with people who study how teenagers behave (if that’s even possible!).Mathew Ingram has a nice take on Scott’s idea. He agrees with Stowe Boyd that MySpace is like a hot nightclub where people are willing to stand in long line-ups to get in - only to quickly abandon it when something new comes along. A good read is

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