At the same time as we — that is, myself, Mark Evans, Rob Hyndman, Stuart MacDonald and Mike McDerment — have been organizing mesh (which is taking place today and tomorrow at MaRS in Toronto), Mike and his team at 2ndSite have been busy renaming their company and their product and getting ready to relaunch it. So it’s fitting that on the day mesh 2006 launches, so does Mike’s new company, called FreshBooks.com.
You can read a bit more about why the company decided to make the name change at www.brandmurder.com, but suffice it to say that it still provides the same great Web 2.0 service (featured in an “enterprise Web 2.0 apps” piece by Dion Hinchcliffe at ZDNet), which allows companies to do all their invoicing and time-tracking seamlessly online. FreshBooks is also launching a new feature in a couple of weeks, which allows any user to send a printed invoice by first-class mail using the U.S. Postal Service (including a self-addressed envelope). If you want to give it a try, you can check out with this “sneak peek” URL (this creates a short-term demo account that will eventually expire).
Mathew
posted this article under Blogs, Web2.0 on Monday, May 15th, 2006 at 10:37 am. .
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I'm a technology writer with The Globe and Mail in Toronto, and this is where I blog about things I come across on the Web. Feel free to leave a comment or use the contact form to send me an email.
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