Comments on: Web 2.0 marketing — bottoms up! http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/ ... at the intersection of media, technology, business and the web Fri, 29 Aug 2008 23:28:49 +0000 http://wordpress.org/?v=2.5.1 By: Michael McDerment Blog » Blog Archive » Bottom Up Marketing http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-21777 Michael McDerment Blog » Blog Archive » Bottom Up Marketing Wed, 12 Jul 2006 15:50:17 +0000 http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-21777 [...] Mathew, Stuart, and Rob are talking the web marketing from the bottom up meme today as well. [...] [...] Mathew, Stuart, and Rob are talking the web marketing from the bottom up meme today as well. [...]

]]> By: mesh blog » Blog Archive » marketing 2.0 and that darn long tail http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-15625 mesh blog » Blog Archive » marketing 2.0 and that darn long tail Tue, 20 Jun 2006 20:57:16 +0000 http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-15625 [...] At mesh we are tackling these topics with some of the smartest people in the field, and today Yours Truly, Mathew, Rob, Mark and Mike are joining in the discussion, too. [...] [...] At mesh we are tackling these topics with some of the smartest people in the field, and today Yours Truly, Mathew, Rob, Mark and Mike are joining in the discussion, too. [...]

]]> By: Twist Image - Mitch Joel Blog - Marketing and Communication Insights http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-2526 Twist Image - Mitch Joel Blog - Marketing and Communication Insights Tue, 02 May 2006 21:19:32 +0000 http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-2526 <strong>Web 2.0, Marketing 2.0 And Mesh 1.0</strong> Let me start off by saying that it sucks that mesh – Canada’s Web 2.0 Conference (May 15th – May 16th, 2006) drops on the same dates as the CMA – Canadian Marketing Association – National Conference and Trade Show.... Web 2.0, Marketing 2.0 And Mesh 1.0

Let me start off by saying that it sucks that mesh – Canada’s Web 2.0 Conference (May 15th – May 16th, 2006) drops on the same dates as the CMA – Canadian Marketing Association – National Conference and Trade Show….

]]> By: robhyndman.com » Blog Archive » Bottom-Up Marketing - at mesh http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-2493 robhyndman.com » Blog Archive » Bottom-Up Marketing - at mesh Tue, 02 May 2006 14:49:10 +0000 http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-2493 [...] Repeat that process hundreds of millions of times every day, and you have what might be not-too-hyperbolically called a revolution in marketing. Call it bottom-up marketing, the democratization of marketing, or call it - as PR giant Edelman has, in the context of PR - the Me2 revolution, the core idea is that the web is changing the way we make important decisions about how to get the word out, and about who and what to believe - and this movement is changing the way we communicate about media, news, PR, and marketing. Mathew writes about this today and refers to Seth Godin’s new book Flipping the Funnel: if you’re interested, one of the most effective ways to market something is to make contact with people on some kind of personal level and create a relationship, a dialogue — a conversation. As he puts it, “turn strangers into friends, turn friends into customers. And then, do the most important job: Turn your customers into salespeople.” [...] [...] Repeat that process hundreds of millions of times every day, and you have what might be not-too-hyperbolically called a revolution in marketing. Call it bottom-up marketing, the democratization of marketing, or call it - as PR giant Edelman has, in the context of PR - the Me2 revolution, the core idea is that the web is changing the way we make important decisions about how to get the word out, and about who and what to believe - and this movement is changing the way we communicate about media, news, PR, and marketing. Mathew writes about this today and refers to Seth Godin’s new book Flipping the Funnel: if you’re interested, one of the most effective ways to market something is to make contact with people on some kind of personal level and create a relationship, a dialogue — a conversation. As he puts it, “turn strangers into friends, turn friends into customers. And then, do the most important job: Turn your customers into salespeople.” [...]

]]> By: Skype Journal http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-19328 Skype Journal Wed, 31 Dec 1969 19:00:00 +0000 http://www.mathewingram.com/work/2006/05/02/web-20-marketing-bottoms-up/#comment-19328 <!--%kramer-pre%-->how they have organized this conference with no budget largely using web-based communications via the blogosphere. (I think he meant to say they have been able to "sell a whole bunch of tickets".) Matthew Ingramexpands on how Web 2.0 is rewriting the rules for the marketing business and how, with appropriate credits to Seth Godin, their success has turned out to be the result of using the web to "create a relationship, a dialogue -- a conversation". continue reading.....<!--%kramer-post%--> how they have organized this conference with no budget largely using web-based communications via the blogosphere. (I think he meant to say they have been able to “sell a whole bunch of tickets”.) Matthew Ingramexpands on how Web 2.0 is rewriting the rules for the marketing business and how, with appropriate credits to Seth Godin, their success has turned out to be the result of using the web to “create a relationship, a dialogue — a conversation”. continue reading…..

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