http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/ ... at the intersection of media, technology, business and the web Wed, 17 Mar 2010 10:49:35 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/comment-page-1/#comment-4484 BlogHer starts an ad network » mathewingram.com/work Fri, 12 May 2006 02:33:49 +0000 http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/#comment-4484 [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |  [...] [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |  [...]

]]> http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/comment-page-1/#comment-1506 Mathew Tue, 18 Apr 2006 04:05:58 +0000 http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/#comment-1506 Thanks for the comment, Markus, but I'm not sure I agree. I think advertisers are looking for something like a "targeted" buy, something more focused on a particular market than Google can give them -- and on sites or people that are seen as influencers within that market. But hey, I could be wrong :-) Thanks for the comment, Markus, but I’m not sure I agree. I think advertisers are looking for something like a “targeted” buy, something more focused on a particular market than Google can give them — and on sites or people that are seen as influencers within that market. But hey, I could be wrong :-)

]]> http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/comment-page-1/#comment-1504 Markus Tue, 18 Apr 2006 03:48:51 +0000 http://www.mathewingram.com/work/2006/04/17/kottke-joins-the-deck-ad-network/#comment-1504 sounds like a gimmick to lure in stupid marketers. Trying to con markets into believing stuff like "cost per influence" just won't fly in a world dominated by Cost per action. The internet has allowed marketers to be able to track ROI on every advertising dollar spent. I can't see people buying into the brand marketing arguement, if there are cheaper places to spend more money that have a greater effect sounds like a gimmick to lure in stupid marketers. Trying to con markets into believing stuff like “cost per influence” just won’t fly in a world dominated by Cost per action. The internet has allowed marketers to be able to track ROI on every advertising dollar spent. I can’t see people buying into the brand marketing arguement, if there are cheaper places to spend more money that have a greater effect

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