Comments on: Branded RSS readers or IE 7? http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Investor Relations Blog :: RSS is set to conquor the enterprise :: April :: 2006 http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/comment-page-1/#comment-1407 Investor Relations Blog :: RSS is set to conquor the enterprise :: April :: 2006 Sun, 16 Apr 2006 05:36:33 +0000 http://www.mathewingram.com/work/index.php/2006/04/15/branded-rss-readers-or-ie-7/#comment-1407 [...] Mathew Ingram points out, all of this might change sooner than you think when corporations roll out Microsoft’s new Internet Explorer 7 browser. Billed as being more secure, I.E. 7 will allow users to subscribe to site’s feeds in two clicks in the browser. Feeds are presented as “live bookmarks.” When a site issues an update, it automatically is added to the subscriber’s live bookmark. [...] [...] Mathew Ingram points out, all of this might change sooner than you think when corporations roll out Microsoft’s new Internet Explorer 7 browser. Billed as being more secure, I.E. 7 will allow users to subscribe to site’s feeds in two clicks in the browser. Feeds are presented as “live bookmarks.” When a site issues an update, it automatically is added to the subscriber’s live bookmark. [...]

]]> By: Mathew http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/comment-page-1/#comment-1402 Mathew Sun, 16 Apr 2006 02:08:00 +0000 http://www.mathewingram.com/work/index.php/2006/04/15/branded-rss-readers-or-ie-7/#comment-1402 Thanks for the comment, Dominic. It's interesting that you've got 60 per cent of your readers using email alerts rather than feeds -- that fits with my expectations about where the mass of average web visitors are with respect to RSS. And I agree that this will probably help IE7, whether we like it or not. Mathew Thanks for the comment, Dominic. It’s interesting that you’ve got 60 per cent of your readers using email alerts rather than feeds — that fits with my expectations about where the mass of average web visitors are with respect to RSS. And I agree that this will probably help IE7, whether we like it or not.

Mathew

]]> By: Dominic Jones http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/comment-page-1/#comment-1400 Dominic Jones Sun, 16 Apr 2006 02:03:28 +0000 http://www.mathewingram.com/work/index.php/2006/04/15/branded-rss-readers-or-ie-7/#comment-1400 "Whatever people use, it’s important to find ways of making RSS easier for people other than geeks, or the real advantages of it as a micro-publishing format won’t be achieved." I agree with you 100% about I.E. 7. You are absolutely right. I get excited thinking about all the people who will subscribe to my feeds when they have a familiar tool to do it with. I really can't wait. My audience is as mainstream corporate as you can get -- and right now 60% subscribe to my blog via email alerts rather than RSS. Partly this is because they are not allowed RSS readers at work, but a bigger reason is that setting up a web-based account with Blogline or Pluck one of the many other options is just too much of a bind. Microsoft will eventually own RSS because of this. “Whatever people use, it’s important to find ways of making RSS easier for people other than geeks, or the real advantages of it as a micro-publishing format won’t be achieved.”

I agree with you 100% about I.E. 7. You are absolutely right. I get excited thinking about all the people who will subscribe to my feeds when they have a familiar tool to do it with. I really can’t wait.

My audience is as mainstream corporate as you can get — and right now 60% subscribe to my blog via email alerts rather than RSS. Partly this is because they are not allowed RSS readers at work, but a bigger reason is that setting up a web-based account with Blogline or Pluck one of the many other options is just too much of a bind.

Microsoft will eventually own RSS because of this.

]]> By: Tailrank - Top posts http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/comment-page-1/#comment-19364 Tailrank - Top posts Wed, 30 Nov -0001 00:00:00 +0000 http://www.mathewingram.com/work/index.php/2006/04/15/branded-rss-readers-or-ie-7/#comment-19364 <!--%kramer-pre%-->Kevin Werbach's Supernova - it was the collision of business models that most dominated my mindstate. By defintion if you want to hire a hotel, get nice people to register you, print up pretty brochures and make ... # mathewingram.com/work / Branded RSS readers or IE 7? - Newsweek has announced a branded version of NewsGator's RSS feed reader that is designed to make it easier for readers to sign up for and read RSS feeds -- including, of course, those from Newsweek itself, which come pre-loaded in the reader. ...<!--%kramer-post%--> Kevin Werbach’s Supernova – it was the collision of business models that most dominated my mindstate. By defintion if you want to hire a hotel, get nice people to register you, print up pretty brochures and make … # mathewingram.com/work / Branded RSS readers or IE 7? – Newsweek has announced a branded version of NewsGator’s RSS feed reader that is designed to make it easier for readers to sign up for and read RSS feeds — including, of course, those from Newsweek itself, which come pre-loaded in the reader. …

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