http://www.mathewingram.com/work/2006/04/04/gm-and-spike-lee-do-the-right-thing/ ... at the intersection of media, technology, business and the web Thu, 04 Dec 2008 04:13:53 +0000 http://wordpress.org/?v=2.6.2 http://www.mathewingram.com/work/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-1111 Investor Relations Blog :: UPDATE: GM hits credibility high with “negative ads” :: April :: 2006 Fri, 07 Apr 2006 08:01:25 +0000 http://www.mathewingram.com/work/index.php/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-1111 [...] Update: Technology journalist Mathew Ingram has looked at both sides of the argument — has GM been smart of stupid — and seems to come to the conclusion that it has been both dumb and clever, but that the jury is still out. [...] [...] Update: Technology journalist Mathew Ingram has looked at both sides of the argument — has GM been smart of stupid — and seems to come to the conclusion that it has been both dumb and clever, but that the jury is still out. [...]

]]> http://www.mathewingram.com/work/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-1093 Kathy Hale Wed, 05 Apr 2006 22:16:35 +0000 http://www.mathewingram.com/work/index.php/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-1093 Nan Dawkins says at battleofthemasks.com is that if the contest was planned to accompany an announcement of action engagement around the issues of the protest ads, it was brilliant. If it was unplanned and they're having to respond after the fact, there's very little action they can take that doesn't represent a level of investment they're unprepared to do, in which case its difficult to see how they can come out looking good. Nan Dawkins says at battleofthemasks.com is that if the contest was planned to accompany an announcement of action engagement around the issues of the protest ads, it was brilliant. If it was unplanned and they’re having to respond after the fact, there’s very little action they can take that doesn’t represent a level of investment they’re unprepared to do, in which case its difficult to see how they can come out looking good.

]]> http://www.mathewingram.com/work/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-1061 Investor Relations Blog :: GM hits credibility high with “negative ads” :: April :: 2006 Tue, 04 Apr 2006 16:24:49 +0000 http://www.mathewingram.com/work/index.php/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-1061 [...] Update: Technology journalist Mathew Ingram has looked at both sides of the argument — has GM been smart of stupid — and seems to come to the conclusion that it has been both dumb and clever, but that the jury is still out. [...] [...] Update: Technology journalist Mathew Ingram has looked at both sides of the argument — has GM been smart of stupid — and seems to come to the conclusion that it has been both dumb and clever, but that the jury is still out. [...]

]]> http://www.mathewingram.com/work/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-19379 Weblogs Work: Social Media Consultants Wed, 31 Dec 1969 19:00:00 +0000 http://www.mathewingram.com/work/index.php/2006/04/04/gm-and-spike-lee-do-the-right-thing/#comment-19379 <!--%kramer-pre%-->and respond to the blogosphere or fail to do so at their own peril. Other items about the ads include: GM hits credibility high with "negative ads", Why Chevy Tahoe was doomed before it launched, GM vs. the Edge, GM hosts ads attacking Chevy SUV,GM and Spike Lee, and Chevy Confirms it Gets Social Media.<!--%kramer-post%--> and respond to the blogosphere or fail to do so at their own peril. Other items about the ads include: GM hits credibility high with “negative ads”, Why Chevy Tahoe was doomed before it launched, GM vs. the Edge, GM hosts ads attacking Chevy SUV,GM and Spike Lee, and Chevy Confirms it Gets Social Media.

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