CoComment, MyComments, Co.mments

by Mathew on February 14, 2006 · Comments

I’ve been meaning to write something about CoComments.com, the new comment-tracking tool that got launched with much fanfare (or blog-fare) recently. I got an invite and have been trying out the service since a day or so after it went live, and I have to say that I’m impressed. It is easy to configure and it makes nice use of Ajax on the site, such as expanding or collapsing the comment threads that you’ve taken part in on various websites. It was relatively easy to configure, and it wasn’t that hard to install the comment box in the sidebar of my Wordpress setup (although just as I wrote this it stopped working - server issues?)

To use CoComments, you click on a bookmarklet before submitting a comment on a blog - or if you use Firefox, you can use one of the Greasemonkey scripts that are floating around, which removes the need to click a button every time. You can then track the comment thread on a single page, and load your recent comments into a comment box like the one I have (you can exclude comments on certain blogs from being displayed if you wish). Although CoComment doesn’t support all blog platforms, more and more are being added. The company also has plans to provide code so that people can add support to their blogs themselves if they run a modified version of one of the main platforms, or one that isn’t supported.

To tie the CoComments idea into another thread that’s going around about Web 2.0 and the “so what” factor, which I wrote about in relation to the recent launch of 3bubbles, I have to wonder if there is a longer-term business model for CoComments. Within days of the launch, word appeared of another similar service called MyComments, which appears to be the work of a single person, and now there is a third, called Co.mments.com, which gives you an RSS feed of any comment threads you want to be alerted about.

The speed with which these competing services appeared is definitely worth noting. Are they cool, yes. Useful? Definitely. And I like the idea that comments are becoming part of the larger conversation on the web, as I’ve mentioned several times in the past. But is this a business? Maybe not. Still, it is cool :-) Elsewhere on the web, Amy Gahran has some thoughts as well (bottom line: not there yet), and so do Neville Hobson and Kevin Lim. Kareem notes that it’s important to remember that users are lazy, and Pascal looks at both MyComments and CoComments.

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  • I am also sensitive to the bottom line. Last year I hatched a related commenting service called GoJot.com. I still love it, but I was never able to figure out how it could make money. My takeaway: mission statement first, then code! (-: It was fun, so I really have no regrets.

    Glad to see you have comment RSS on your blog. I think co.mment.com is on the right track. In a year, we'll have a dozen good comment RSS aggregators to choose from and all platforms will offer comment RSS.
  • Hi, Matthew. Good article, and thanks for linking to my article.

    Regarding a potential business model for a service like CoComment -- yeah, I was wondering about that too. One obvious option that occurs to me would basically be serving Google or Yahoo ads onto users' CoComments pages.

    But there are more sophisticated options, if they can successfully make this service fairly comprehensive, so that it works with almost any blogging platform or comment service. (How they plan to wrangle Haloscan or OPML blogs I have no idea.)

    For instance, what if CoComments or one of its competitors launched a premium service that ties it in to an advanced toolkit for effectively monitoring online conversations? I bet a lot of organizations (and even some individuals) would pay dearly for that, if it worked.

    It's important to remember that what makes blogs cool is not that they're new or online, but that they're a very useful and accessible aspect of conversational media. Although blog commenting is clunky and non-uniform, the tools will continue to improve. Long after blogs aren't cool anymore, conversational media (and whatever tools it adopts in the future) will be popular, because people love to talk.

    IMHO, of course.

    - Amy Gahran
    RightConversation.com
    Contentious.com
  • From a business/corporate blogs standpoint (an area that is only going to continue to rapidly expand in my view) companies are going to want to track what customers/readers are saying in comments across the web.

    Hell, during one dark period of my "professional" life, I transcribed answering machine messages from customers issuing complaints about services and products! Getting medieval on comments will get right up on the biz world's radar at some point.
  • Mathew
    I think you're right, Sid.

    And thanks for the comment, Amy -- those are good points. I can see the potential for the kind of thing you're talking about, where companies could use CoComments to track what is being said about them, which is what Eric is talking about too. And you're right, it is important to see blogs as comments as part of the larger conversation, a theme I've been emphasizing for some time.

    Mathew
  • I would strip down all potential business models into 2 buckets :
    1. As mentioned eariler in the comments, monetizing the content using Google / Yahoo contextual text ads
    2. In the longer term, if the service is really worth, go the subscription route for users (eg., TypePad vs Blogger). Free services at some point in time would start stuttering, that's when paid services start making sense
  • Mathew
    Thanks for the comment, Murali. Those are good points.

    Mathew
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