3bubbles is cool — but so what?

by Mathew on February 12, 2006 · Comments

I hate to be a curmudgeon, but I just don’t see the point of something like 3bubbles.com, which Mike Arrington at TechCrunch profiled recently. I mean, my first response as a geek was hey, this is cool. Click on a link and see a little window pop up where you can chat in real time? That’s cool. But the more I thought about it, the more I came to agree with Pete Cashmore of Mashable, who says he’s skeptical, and Zoli Erdos, who is similarly unimpressed.

I could see a limited number of situations where real-time chat would come in handy, including when you’re looking for tech support on a website, which is one of the only places I’ve seen it before now. But on a regular blog? I don’t see it. Plus, as fellow Canadian Larry Borsato notes, chat kind of detracts from the commenting thing, which can be saved and viewed later by others. Would 3bubbles allow that? I don’t know. Maybe you could save the chats and then display them at some later point, like a conversation frozen in amber. I still prefer comments for a lot of reasons, as anyone who has read some of my previous posts will know.

Kent also wonders how many blogs would be able to sustain a chat conversation using 3bubbles, and answers “none.” And he notes that people sometimes “confuse a blue ribbon science project with a business.” An excellent point. I’m sure the gang at 3bubbles are just as nice as Stowe says they are, but if they came to me looking for financing, I would send them on their way. Not every cool idea is a viable business.

I could be wrong (it has been known to happen). Charlie O’Donnell of Union Square Ventures, who posted a comment here with a link to his own thoughts on the subject, thinks it could be the start of something big, but I remain skeptical. My friend Mark Evans thinks more than one cool Web 2.0 business suffers from the same problem: lots of cool, not much business.

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  • I think there's something more there...

    http://www.thisisgoingtobebig.com/2006/02/3bubb...
  • Userplane is the king of chat apps for online sites..

    Used by myspace, plentyoffish, americansingles etc. I have over 2000 people chatting at any given moment. At any rate userplane only makes around a million a year and i'm sure a huge portion of that goes to bandwidth and operational costs. Where is the money in this space?
  • Mathew
    Thanks for dropping by, Charlie. I can see what you're driving at in your post, and theoretically I think the kind of thing you're describing could work -- but it doesn't sound like what 3 bubbles has in mind. What you're talking about is a much more ambitious venture than a little Ajax widget that pops up a chat bubble. Maybe that's the long-term view behind the company, I don't know. I guess we'll have to wait and see.

    And Markus, I think your point is a good one. Online chat has been around for awhile at sites like yours, and even with a hard-core group of relationship and dating junkies (no offence) it's hard to see how to monetize it. With 3bubbles I think it would be even harder. At some point it has to come back to Jerry Maguire territory: "Show me the money."

    Mathew
  • Blogs are asynchronius. Their main feature is that they exist outside of time, and you can stumble upon any past post at any moment. How, then, would you encounter someone to chat with, unless it's an immensely popular blog with a regular posting schedule, so you know when everyone else is going to be reading it?
  • Mathew
    Thanks, J. I totally agree.

    Mathew
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