3bubbles is cool — but so what?

by Mathew on February 12, 2006 · View Comments

I hate to be a curmudgeon, but I just don’t see the point of something like 3bubbles.com, which Mike Arrington at TechCrunch profiled recently. I mean, my first response as a geek was hey, this is cool. Click on a link and see a little window pop up where you can chat in real time? That’s cool. But the more I thought about it, the more I came to agree with Pete Cashmore of Mashable, who says he’s skeptical, and Zoli Erdos, who is similarly unimpressed.

I could see a limited number of situations where real-time chat would come in handy, including when you’re looking for tech support on a website, which is one of the only places I’ve seen it before now. But on a regular blog? I don’t see it. Plus, as fellow Canadian Larry Borsato notes, chat kind of detracts from the commenting thing, which can be saved and viewed later by others. Would 3bubbles allow that? I don’t know. Maybe you could save the chats and then display them at some later point, like a conversation frozen in amber. I still prefer comments for a lot of reasons, as anyone who has read some of my previous posts will know.

Kent also wonders how many blogs would be able to sustain a chat conversation using 3bubbles, and answers “none.” And he notes that people sometimes “confuse a blue ribbon science project with a business.” An excellent point. I’m sure the gang at 3bubbles are just as nice as Stowe says they are, but if they came to me looking for financing, I would send them on their way. Not every cool idea is a viable business.

I could be wrong (it has been known to happen). Charlie O’Donnell of Union Square Ventures, who posted a comment here with a link to his own thoughts on the subject, thinks it could be the start of something big, but I remain skeptical. My friend Mark Evans thinks more than one cool Web 2.0 business suffers from the same problem: lots of cool, not much business.

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  • http://evans.blogware.com Mark Evans :: Main Page

    I had to laugh when readingMathew Ingram’s dismissal of 3Bubbles.com, which is offering a real-time beta chat service. Mathew think it’s cool but doesn’t see why anyone should get excited about it. Truth be told, you could say the same thing about a vast majority of these hot Web 2.0

  • http://www.geeknewscentral.com Geek News Central Revealing Technical News and useful links

    I would rather someone make some kick ass good audio response tools that can be used to have threaded audio conversations that I can run on my own site. Or someone develop a forum system that is not as buggy or security prone as phpbb. [mathewingram.com]

  • http://www.zoliblog.com/blog/_archives/2006/2/11/1755685.html Zoli’s Blog

    3Bubbles – a Bubble 2.0 Indicator?

    I’m not trying to be funny with the title.  I think a pretty good indicator of being in Bubble 2.0 is when we see cute new applications that everyone likes yet very few use.  3Bubbles, announced by Stowe Boyd, featured at TechCrunch is…

  • http://www.thisisgoingtobebig.com Charlie

    I think there’s something more there…

    http://www.thisisgoingtobebig.com/2006/02/3bubbles_the_na.html

  • http://squash.wordpress.com/2006/02/13/who-owns-the-conversation/ Squash » Blog Archive » Who owns the conversation?

    [...] Stowe Boyd would have to be peeved wouldn’t he? The blog press fawns over Edgio but gives 3Bubbles which Stowe is an advisor to the big thumbs down. Matthew Ingram, Peter Cashmore and others all say that blogs don’t generate enough traffic to sustain a chat board. [...]

  • http://www.plentyoffish.com Markus

    Userplane is the king of chat apps for online sites..

    Used by myspace, plentyoffish, americansingles etc. I have over 2000 people chatting at any given moment. At any rate userplane only makes around a million a year and i’m sure a huge portion of that goes to bandwidth and operational costs. Where is the money in this space?

  • Mathew

    Thanks for dropping by, Charlie. I can see what you’re driving at in your post, and theoretically I think the kind of thing you’re describing could work — but it doesn’t sound like what 3 bubbles has in mind. What you’re talking about is a much more ambitious venture than a little Ajax widget that pops up a chat bubble. Maybe that’s the long-term view behind the company, I don’t know. I guess we’ll have to wait and see.

    And Markus, I think your point is a good one. Online chat has been around for awhile at sites like yours, and even with a hard-core group of relationship and dating junkies (no offence) it’s hard to see how to monetize it. With 3bubbles I think it would be even harder. At some point it has to come back to Jerry Maguire territory: “Show me the money.”

    Mathew

  • http://www.podcastbrowser.com/blog/?p=44 Podcast Browser » Blog Archive » Web 2.0: The So What Factor

    [...] Mark Evans writes about reading Mathew Ingram’s dismissal of 3Bubbles.com. I think anyone that worked through the 90’s tech bubble is gong to be skeptical about everything that Web 2.0 looks like.  Not enough people talk about this as if not talking about will help create a new bubble. [...]

  • http://jjeffryes.blogspot.com/ J. Jeffryes

    Blogs are asynchronius. Their main feature is that they exist outside of time, and you can stumble upon any past post at any moment. How, then, would you encounter someone to chat with, unless it’s an immensely popular blog with a regular posting schedule, so you know when everyone else is going to be reading it?

  • Mathew

    Thanks, J. I totally agree.

    Mathew

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  • http://www.larryborsato.com/blog/2006/02/ larry borsato: February 2006 Archives

    [...] puts into words exactly what I’ve been thinking about the fleeting nature of many so called Web 2.0 applications. The geek in me wants to sign up and try every one of these cool toys, but they seldom become part of my day to day array of useful tools. Jeff Sandquist calls it the seven day rule: I love to try out new software all the time, in fact its sort of an obsession. I’m always on the prowl for cool new applications. After seven days of use though if I’m not totally blowon away or if its not improving my PC life, its straight to add/remove programs I go. (Please, have a good un-installer).These applications rarely gain traction with me because they are just that – cool toys – but they don’t solve a problem for me. One pleasant exception is a tool called Filangy that caches every page I view in Firefox and allows me to search them later from any machine. It has allowed me to take all of my history with me as I go from machine to machine anywhere in the world. Unfortunately my Filangy use is suffering because of issues with Firefox on Mac OS X that have forced me to use Safari more, and Filangy doesn’t work with Safari.3bubbles is a perfect example. Adding chat to a web page, even an ajaxy chat, isn’t new. And if I don’t have chat on my web page already then I probably don’t perceive it as a problem I need to solve. Mathew Ingram isn’t that impressed either.The proliferation of search engines is similar. Until I find that Google isn’t finding what I want to find, then none of these other search engines is going to stick with me.Of course all of these services will probably be seeking valuations based on how many users they have, but it seems that churn may be a factor here just as it is in the telecom business. Maybe we should be asking how many current active users they have on an ongoing basis.Mark compares this to an endless buffet, but I prefer to think of it as a toy store. There are lots of toys to choose from, and people will buy pretty much any toy once, but there are only a few Cabbage Patch Doll, Teenage Mutant Ninja Turtles, Furby, or Harry Potter kind of successes. The toys that people don’t but just end up in the clearance bins. And the web 2.0 applications that people don’t continue to use just fade into last week.Technorati: web 2.0Powered by Bleezer [...]

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