The disruptiveness of doing what you love

by Mathew on February 4, 2006 · View Comments

Anne Zelenka, whose excellent blog I have only recently discovered, has a great post about how doing what you love can lead in unexpected directions – in which she uses the example of Mary Hodder, who started a Web 2.0 video-sharing service called Dabble about six months ago and is almost ready to launch (which is part of a much larger story about how easy it is to start companies now… but I digress).

Mary wrote something about how she wanted to stop doing things she didn’t like and start doing something she loved, and how great it was to do that, and she mentions the insightful (if long) piece by uber-geek Paul Graham called How To Do What You Love, which is worth a read. Paul mentions how “The test of whether people love what they do is whether they’d do it even if they weren’t paid for it– even if they had to work at another job to make a living.” And when you combine that with Web 2.0, you wind up with something quite powerful. Even usually gruff blogger and Kurt Cobain-lookalike Ben Barren gets a little misty-eyed at the idea.

Anne says:

One thing that must scare the wigs off of media moguls is that many writers and other content creators will work for free, because it’s so intrinsically enjoyable. In fact, they’ll pay to be able to create and publish content like essays, software, videos, and photographs. I’m a great example. Not only do I pay for TypePad for my momblog and Haloscan for the comments here, I am foregoing a six-figure income in software development for the opportunity to write and think and develop what I want. I am effectively paying more than $100,000 annualized in order to do what I love.

That is a pretty incredible statement. And yes, it must scare the wigs off of many media moguls, not to mention people in lots of other businesses. How can you compete with something that allows people to do what they love and start a business all at the same time? Just think of Mary and Dabble, or Josh and del.icio.us, or Kevin and digg.com, or Gabe and memeorandum.com. A recent interview with Gabe said that email responses came in from him at 3 a.m. – would he be doing that if he worked at any other company but one he started and runs for the love of it?

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  • http://sethf.com/ Seth Finkelstein

    I haven’t seen a media mogul with a scared wig. In fact, the ones I’ve observed (granted, from something of a distance), are dancing a jig. It tends to go like this: “FREE WORK! FREE WORK! We don’t have to *pay* writers anymore. We can cut our staffing costs, and replace even the pitiful amount of money we pay them now with cut-rate blogger labor, ’cause those folks are willing to WORK FOR FREE, they love it so much!!!”

    This is often called “citizen journalism”.

    The scared wigs I’ve seen are those who do have jobs as paid writers – and are losing them from outsourcing.

  • Mathew

    Well, Seth — all I can say is that you obviously haven’t seen any of the media executives at the company where I work. I think they’re pretty scared of what Web 2.0 makes possible (The ones who have thought about it, that is), and of what that could do to their business models. The compensation model for “citizen journalsim” is kind of a separate issue, I think.

  • http://sethf.com/ Seth Finkelstein

    Let’s distinguish between being scared about a business model in general, from trembling before The Power Of Love.

    That is, for example, music industry executives are terrified that the Internet might destroy their business through massive copyright infringement – disruptive, indeed. I haven’t yet seen one who thinks podcasters for free are going to make the music business obsolete. Rather, there’s quite a gold-rush on as to how to set up a middleman business mining the free podcasters and to make money off them. Not exactly the disruptive I think was intended above.

  • http://www.SiliconValleyWatcher.com Tom Foremski

    Well, I’ve drained several savings accounts and am working my way through emptying my pension plan because I can’t stop doing what I’m doing and I don’t want to take a day-job like 99.999999 per cent of the Blogosphere.

    We will have a professional media that can pay for itself because otherwise everything becomes partisan and skewed. Also, the blogosphere doesn’t have to get up every day and do this. Journalists do it every day.

    Everybody can be their own courtroom lawyer, but we know what the punchline to that one is. Similaraly, a society that relies on bloggers for its media and decimates its media professionals is foolish. Democracy relies on the quality of its media. Society uses media to think through big problems and we have some massive ones to deal with.

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