http://www.mathewingram.com/work/2006/01/27/how-google-makes-advertising-less-effective/ ... at the intersection of media, technology, business and the web Thu, 04 Dec 2008 03:07:49 +0000 http://wordpress.org/?v=2.6.2 http://www.mathewingram.com/work/2006/01/27/how-google-makes-advertising-less-effective/#comment-66801 Micro Persuasion: News Flash: PR is Still Alive! Tue, 17 Oct 2006 16:26:22 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/how-google-makes-advertising-less-effective/#comment-66801 <!--%kramer-ref-pre%-->[...] » How Google makes advertising less effective from mathewingram.com/work My friend Rob Hyndman has a great post up about how the Web is playing havoc with the traditional structure of the advertising industry. But hes not talking about things like how Googles AdSense is revolutionizing the ad business, or how... [Read More] [...]<!--%kramer-ref-post%--> [...] » How Google makes advertising less effective from mathewingram.com/work My friend Rob Hyndman has a great post up about how the Web is playing havoc with the traditional structure of the advertising industry. But hes not talking about things like how Googles AdSense is revolutionizing the ad business, or how… [Read More] [...]

]]> http://www.mathewingram.com/work/2006/01/27/how-google-makes-advertising-less-effective/#comment-13840 stockhard Tue, 13 Jun 2006 23:40:22 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/how-google-makes-advertising-less-effective/#comment-13840 I'm love this great website. Many thanks guy I’m love this great website. Many thanks guy

]]> http://www.mathewingram.com/work/2006/01/27/how-google-makes-advertising-less-effective/#comment-13497 selwin Sun, 11 Jun 2006 21:51:34 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/how-google-makes-advertising-less-effective/#comment-13497 i try to find something at google.com and take it on your site...thanks i try to find something at google.com and take it on your site…thanks

]]> http://www.mathewingram.com/work/2006/01/27/how-google-makes-advertising-less-effective/#comment-260 David Maister Tue, 31 Jan 2006 14:18:23 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/how-google-makes-advertising-less-effective/#comment-260 If we as consumers can instantly check If we as consumers can instantly check

]]> http://www.mathewingram.com/work/2006/01/27/how-google-makes-advertising-less-effective/#comment-258 Mathew Tue, 31 Jan 2006 00:29:01 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/how-google-makes-advertising-less-effective/#comment-258 I know what you mean, Dave -- we are all pressed for time, and that's why ads are getting shorter and trying to make more of an impact. But I think the amount of time you spend is directly proportional to the importance of the purchase -- whether it's cereal or a new car, for example. And while hardly anyone did any research before because it was too difficult, I think the numbers of people who might do it now continue to grow because it's becoming easier -- and that shrinks the available market for punchy but misleading or traditional ads. It doesn't destroy it completely, just reduces it. I know what you mean, Dave — we are all pressed for time, and that’s why ads are getting shorter and trying to make more of an impact. But I think the amount of time you spend is directly proportional to the importance of the purchase — whether it’s cereal or a new car, for example. And while hardly anyone did any research before because it was too difficult, I think the numbers of people who might do it now continue to grow because it’s becoming easier — and that shrinks the available market for punchy but misleading or traditional ads. It doesn’t destroy it completely, just reduces it.

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