Comments on: Blogs are good and bad for PR — BluePulse http://www.mathewingram.com/work/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/ ... at the intersection of media, technology, business and the web Mon, 22 Mar 2010 11:17:40 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Mathew http://www.mathewingram.com/work/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/comment-page-1/#comment-241 Mathew Sun, 29 Jan 2006 13:38:50 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/#comment-241 Thanks for posting, Alan -- and I think your response to what happened makes a great example of how to use blogs and Media 2.0 to your advantage, even after a slip-up like the one you had at Bluepulse. The knife of interactivity, or whatever you want to call it, cuts both ways... Thanks for posting, Alan — and I think your response to what happened
makes a great example of how to use blogs and Media 2.0 to your
advantage, even after a slip-up like the one you had at Bluepulse.
The knife of interactivity, or whatever you want to call it, cuts both
ways…

]]> By: Alan Jones http://www.mathewingram.com/work/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/comment-page-1/#comment-240 Alan Jones Sun, 29 Jan 2006 10:27:05 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/#comment-240 Hi Mathew, Thanks for posting something considered and balanced about it. Blogs have certainly been an important part of <a href="http://spacejockeys.blogs.com/christine/2006/01/phone_widgets.html#more" rel="nofollow">Bluepulse's success</a> <i>so far</i> though it's still very early days yet. I'd hate to look back on all this and find all the passion and energy from all these people, most of whom are volunteers, didn't amount to much in the end. Since blogging is pretty much all the marketing we do, I hope the company becomes a case study of how blogging can help a business. It certainly already provides a few salutary lessons in what not to do! ;-) Cheers, - alan Hi Mathew,

Thanks for posting something considered and balanced about it. Blogs have certainly been an important part of Bluepulse’s success so far though it’s still very early days yet. I’d hate to look back on all this and find all the passion and energy from all these people, most of whom are volunteers, didn’t amount to much in the end. Since blogging is pretty much all the marketing we do, I hope the company becomes a case study of how blogging can help a business. It certainly already provides a few salutary lessons in what not to do! ;-)

Cheers,

- alan

]]> By: bluepulseblog http://www.mathewingram.com/work/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/comment-page-1/#comment-19363 bluepulseblog Thu, 01 Jan 1970 00:00:00 +0000 http://www.mathewingram.com/work/index.php/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/#comment-19363 <!--%kramer-pre%-->my holiday, unaware of the crisis, ready to apologise and let Carlo know we'd changed it when I got back online, and Luke was out scuba diving on a beautiful Sydney summer's day. When I next logged on, it was already too late. All the bloggery we werereceiving was all about the changed headline - about whether we'd done it secretly to try and make it look like Carlo's mistake or not. It quickly became a case study in blog mistakes, where a lot of people blogging on the media and PR took it up as evidence of<!--%kramer-post%--> my holiday, unaware of the crisis, ready to apologise and let Carlo know we’d changed it when I got back online, and Luke was out scuba diving on a beautiful Sydney summer’s day. When I next logged on, it was already too late. All the bloggery we werereceiving was all about the changed headline – about whether we’d done it secretly to try and make it look like Carlo’s mistake or not. It quickly became a case study in blog mistakes, where a lot of people blogging on the media and PR took it up as evidence of

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