Comments on: How do I click an ad on the radio? http://www.mathewingram.com/work/2006/01/17/how-do-i-click-an-ad-on-the-radio/ ... at the intersection of media, technology, business and the web Fri, 19 Mar 2010 14:46:36 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Mike http://www.mathewingram.com/work/2006/01/17/how-do-i-click-an-ad-on-the-radio/comment-page-1/#comment-171 Mike Thu, 19 Jan 2006 18:10:40 +0000 http://www.mathewingram.com/work/index.php/2006/01/17/how-do-i-click-an-ad-on-the-radio/#comment-171 How do you click on the Radio? Simple. Affiliate marketing has been doing this for years, with tracking built in. The radio announcer mentions a "deal" and to get that deal you must go to the website of the company and click on the "Heard about us on the radio?" link (or some other such link). Then you provide info on the radio personality and you get a deal. See example at: www.proflowers.com (microphone in top right) How do you click on the Radio?
Simple. Affiliate marketing has been doing this for years, with tracking built in. The radio announcer mentions a “deal” and to get that deal you must go to the website of the company and click on the “Heard about us on the radio?” link (or some other such link). Then you provide info on the radio personality and you get a deal.
See example at: http://www.proflowers.com (microphone in top right)

]]> By: Stuart MacDonald http://www.mathewingram.com/work/2006/01/17/how-do-i-click-an-ad-on-the-radio/comment-page-1/#comment-170 Stuart MacDonald Wed, 18 Jan 2006 05:36:33 +0000 http://www.mathewingram.com/work/index.php/2006/01/17/how-do-i-click-an-ad-on-the-radio/#comment-170 This is a Big Deal. No, make that a Huge Deal. -- Stuart This is a Big Deal. No, make that a Huge Deal.

– Stuart

]]> By: Mathew http://www.mathewingram.com/work/2006/01/17/how-do-i-click-an-ad-on-the-radio/comment-page-1/#comment-169 Mathew Wed, 18 Jan 2006 02:09:02 +0000 http://www.mathewingram.com/work/index.php/2006/01/17/how-do-i-click-an-ad-on-the-radio/#comment-169 Kay, I'm sure you love Google, but I bet the traditional advertising industry is somewhat less enamored with the company :-) And Peter, it will certainly be interesting to watch. If nothing else, there will be lots of upheaval, and that's often a good thing for a moribund industry. Kay, I’m sure you love Google, but I bet the traditional advertising industry is somewhat less enamored with the company :-)

And Peter, it will certainly be interesting to watch. If nothing else, there will be lots of upheaval, and that’s often a good thing for a moribund industry.

]]> By: Peter Cranstone http://www.mathewingram.com/work/2006/01/17/how-do-i-click-an-ad-on-the-radio/comment-page-1/#comment-168 Peter Cranstone Wed, 18 Jan 2006 01:16:39 +0000 http://www.mathewingram.com/work/index.php/2006/01/17/how-do-i-click-an-ad-on-the-radio/#comment-168 And with 5% of AOL which owns Time Warner (which I believe owns CBS and CNN) they can now start AdTV - the circle of life continues. What will be fascinating is to see if the same model for search on the Intenet works on Radio and TV... my sense is that it will be different and other players will move quickly to counteract this threat. We certainly live in interesting times. And with 5% of AOL which owns Time Warner (which I believe owns CBS and CNN) they can now start AdTV – the circle of life continues. What will be fascinating is to see if the same model for search on the Intenet works on Radio and TV… my sense is that it will be different and other players will move quickly to counteract this threat.

We certainly live in interesting times.

]]> By: kay http://www.mathewingram.com/work/2006/01/17/how-do-i-click-an-ad-on-the-radio/comment-page-1/#comment-167 kay Wed, 18 Jan 2006 00:03:59 +0000 http://www.mathewingram.com/work/index.php/2006/01/17/how-do-i-click-an-ad-on-the-radio/#comment-167 "We're very happy with the response" - says spokeswoman of compnay advertised in google ads in newspapers... she is happy, google is happy, newspaper is happy, users are happy - AS USUAL :-) i love google “We’re very happy with the response” – says spokeswoman of compnay advertised in google ads in newspapers… she is happy, google is happy, newspaper is happy, users are happy – AS USUAL :-) i love google

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