Is DRM evil — and does that make Google evil?

by Mathew on January 6, 2006 · Comments

Do regular users care about DRM — digital rights management — or is it just open-source fans, libertarians and other geeks? It will be interesting to see what kind of reaction Google gets to the super-duper, Google-rific DRM built into the search company’s new video store.

As more than one person has pointed out, the last thing we really need is another form of DRM, what with Sony installing rootkits and Apple handcuffing you three different ways when you shop at iTunes.com. Google founders Larry Page and Sergey Brin are famous for their mantra “Don’t be evil” — and yet, for many, DRM is synonymous with evil (some interesting comments on this Digg post).

If it is evil, is it a necessary evil? Can Google manage to convince everyone that its DRM is somehow the lesser of several evils? Sure, many of us — like Fred Wilson — are crying a little on the inside. But do most people just care about having the ability to download NBA games or that great Star Trek episode with the green dancing alien girl, at the right price, without giving a rat’s behind about the DRM?

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  • I have observed hundreds of focus groups over the years and I can tell you that regardless of the category what most people want is choice, easy, value and legal. It's absolutely that simple. Sure, we all know stories of some 13 year old kid who can crack any DRM code in 9 seconds or use BitTorrent to download 13 seasons of "Bonanza", but these really are outliers. For the millions of people who buy off of iTunes for instance, it's because they get choice, easy, value and legal. I am willing to bet that 99% of those people don't have a clue about any of this DRM hullaballoo, or even that their content is protected somehow. So as long at GOOG nails choice, easy, value and legal, whatever format they propose will likely work just fine and the rat's behind will win.

    And to date, I'd say them GOOG kids do choice, easy and legal pretty darn well.

    - Stuart
  • Mathew
    Thanks, Stuart. I'll put you down for b) not evil :-)

    I think you're probably right. Choice and ease of use -- not to
    mention cheap -- will likely win the day.
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