Blog plagiarism — Steal this blog!

As usual, Mike over at TechDirt has what I think is a nice take on the blog plagiarism (or ‘splog’) problem that has afflicted some top bloggers, including Om Malik and TechCrunch. Mike’s response boils down to this: Ignore it (and it’s worth reading his reply to some of the comments his post got too).

Is wholesale blog-copying wrong? Obviously. Is Google making money from the AdSense ads that run on such sites? Yes. But I don’t think that means Google needs to police the problem, as Jeff Jarvis and some others believe. Do we really want Google to become a de facto website-content policeman? I would argue that we don’t.

Even Om isn’t sure what kind of response he wants to see. I have a hunch that Mike is right — anyone who matters will quickly realize that such sites aren’t adding any value, and therefore any AdSense revenue they gain will be fleeting at best. Maybe there’s a touch of Pollyanna in that, but I think the “reputation economy” — or whatever you want to call what we’re all doing here — should be more of a self-regulating mechanism.

As James Robertson notes, the issue of “fair use” is definitely a very grey area, since it covers feed aggregators as well as plogs. So what should be done? By all means, send the splogger a threatening note mentioning the DMCA (although be aware that you are using a badly-formed law that plenty of people dislike for plenty of very good reasons), but leave Google out of it.

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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