Ars Technica acquired by Conde Nast

On the heels of CBS acquiring CNET for $1.8-billion comes another deal involving “old” media and “new” media: according to TechCrunch, the folks over at Conde Nast — the magazine publishing family that owns Vogue, the New Yorker and Wired — have plunked down about $25-million for Ars Technica, the tech site that recently caused a minor blog storm over an alleged lack of attribution in their blogs posts.

Although Conde Nast is mostly known for print magazines, it has been making inroads into digital publishing, including the purchase of Wired (for about $25-million) last year, as well as the acquisition of Digg competitor Reddit. Conde also owns Epicurious.com and the recently-launched online magazine Portfolio, and has other online assets including Style.com and Brides.com. Conde Nast is a unit of Advance Publications, a private company controlled by the Newhouse family that also owns a number of local business journals and U.S. newspapers.

According to FM Publishing’s page on Ars Technica, the site gets about 19 million page views a month (TechCrunch says the site gets 4.5 million uniques a month, according to a source). With a CPM fee of about $36 per ad, that means the site could make as much as $2-million a month in advertising revenue — and it apparently has just eight employees, including co-founders Ken “Caesar” Fisher and Jon “Hannibal” Stokes, who started the site in 1998.

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Blogs and the attribution dilemma

I wasn’t going to jump into this one, mostly because it seemed kind of “inside baseball” (i.e., not that interesting to lots of people), but as we all know one of the main things the blogosphere likes to do is blog about blogging, so I thought I would take a crack at the Ars Technica brouhaha. Exhibit A is MG Siegler’s post at ParisLemon about what he calls “another classic rip off” by Ars Technica. You can read the post if you need to catch up on the details, but basically MG is saying that the site rewrote his post and never gave him credit for the idea.

This isn’t the first time that Ars has had such allegations leveled at it. As Cynthia Brumfield writes at IPDemocracy, an incident involving a link to one of her posts occurred back in 2006 and has even made it into the Wikipedia entry on Ars. In the comments on her latest post, Ars writer Nate Anderson takes issue with Cynthia’s characterization of events, however, saying it was a mistake that was corrected quickly and that she should have tried to contact someone at Ars before she flamed them in a post. In a response, Cynthia said that she had heard from many others who had had similar experiences.

In the interest of balance, I emailed Ars founder Ken Fisher to ask him for a comment on the allegations, and he said that in the case of IPDemocracy, it was a simple mistake in which “the link got removed accidentally in the editing phase,” that it was fixed as quickly as possible and that there was “no intent to deceive.” As for MG Siegler’s post, he said that Siegler wasn’t the only blog to make the comparison between the iPhone and the game of Risk (this blog also did) and that therefore he didn’t deserve a link. In any case, he said, Ars didn’t see Siegler’s post and wrote its own version at about the same time (the site said it was published later because editors were busy).

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Twitter: The first draft of history?

Like many others, I woke up this morning to Twitter messages about a disaster in China: a magnitude 7.8 (at last report) earthquake in the southwest, with thousands of people either dead or injured. Much like the forest fires in California last fall and other recent news events, Twitter became one of the main sources of on-the-ground reporting — even before CNN started picking up what was happening, and with more personal detail. During such times, Twitter seems like a crowd-sourced reporting tool, much like what NowPublic.com has created but with cellphones and 140 character messages as the medium.

In any disaster, one of the first things that people look for — not just journalists, but readers too — is the eyewitness account, the first-person description, the man on the scene. Whenever something like the earthquake happens, thousands of editors and producers at newspapers, radio programs and TV networks clog the phones trying to reach someone, anyone, who can provide a personal account: they call homes, schools, stores, friends, distant relatives. What was it like? Where were you when it happened? What happened next?

Twitter is able to supply all of those things — and it’s also self-directed. People can post messages about whatever they wish, rather than answering only the questions that a producer asks them. In the study I wrote about recently that looked at Twitter and Facebook and Wikipedia as disaster reporting tools, one of the comments about the California fires was that the media focused on celebrities and how they were affected, but Twitter and other sources gave a more complete version of events and how they were affecting everyone.

Obviously, 140-character messages don’t take the place of reported stories that check facts and determine what exactly happened, or pull together various reports into a coherent whole. But they are a compelling part of that story — and journalists who know how to take advantage can produce something much more complete with the help of all those Twitter reporters in the field. Journalism has been called “the first draft of history,” — and now the people putting together that draft have even more help in getting it right the first time.

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Media shifting online: IDG success story

There’s a fascinating piece in the New York Times looking at IDG — the world’s largest publisher of tech-related magazines — and how it has been transformed from a print entity into what has increasingly become an online-only entity:

“In 2002, 86 percent of the revenue from I.D.G.’s publications came from print and 14 percent online. These days, 52 percent of the revenue is from online ads, while 48 percent is from the print side.”

That’s a remarkable shift. In some cases, magazines continue to be printed but come together primarily online, and in other cases — such as InfoWorld — the print magazine has been closed completely and the publication is solely online. And the business is better:

“Today, I.D.G. says, the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.”

There is a dark lining to the silver cloud, however — the story says that IDG’s staff levels are 50-per-cent below where they were when the transformation started:

“By then, the editorial staff was down to its current level of 17 people, about half the number in 2002, and way below the peak of nearly 100 during the technology spending boom of the late 1990s.”

Still, a fascinating tale of one publisher that took the bull by the horns and made the change deliberately. As former editor Stewart Alsop says near the end of the piece: “What’s happening at I.D.G. is a fairly accurate map for every other publishing organization. Get over it, it’s going to happen.”

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Facebook, Wikipedia better in emergencies

According to a study that is to be published in New Scientist magazine tomorrow, Facebook and Wikipedia are better at getting crucial information out during emergencies than either government agencies, emergency services — or the traditional media. The study, done by researchers at the University of Colorado, looked at how Facebook and Wikipedia were used by students during the Virginia Tech shootings, and how Twitter and other social media were used during the forest fires in California. As the Telegraph story describes it:

“During the Virginia shootings, they found the emergency services were slow to update their reports on the latest situation and the names of those killed. Within just 90 minutes of the first deaths, however, a web page accurately describing the events appeared on Wikipedia.”

The study found that dyring the fires in California in October, web users on various websites and those using Twitter were keeping their friends and neighbours informed of their whereabouts and the location of the fires on a minute by minute basis, and were also posting links to Google Maps with which others could track the progress of the fire and mark areas where schools and businesses were shut down as a result of the threat. The media weren’t so useful, however:

“The mass media were unreliable… as they struggled to access remote areas from which website users with an internet connection could easily report. Media sites also focused on the ’sensational’, such as fires close to celebrities’ homes, which distorted the overall picture.”

Some interesting lessons there, for both emergency services and the media, about information delivery on the Web.

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